Friday, October 17, 2014

Online Gaming and Sports Betting: Imagine That!

Just two more weeks to wait until a ruling out of New Jersey is rendered about Sports betting. If successful, the racetracks and casinos could be looking a jumpstart for the winter business. If Delaware is any indication, the public will gravitate to betting on sports in droves.
 
Delaware can only offer parlays on the NFL and has crowds every Sunday. Parlay cards have a high edge with one loss eliminating you. New Jersey wants to offer straight bets that are more appealing and easier to hit. They would require that you could bet on just one game. House advantage is about 4.5%. House advantage on a three team parlay in Delaware is 6.25%. Delaware also pays for 1 and not to 1,so your payout is diminished.
Imagine how this would enhance your gaming experience in New Jersey. On your commute home, you could stop at a racetrack or casino in the Garden State and bet on your favorite team. When I have a bet on a game, I have a vested interest and a reason to watch. So the choice between Scandal and Thursday Night Football is a no brainer.
Olivia Pope is now seen on Demand

 
Imagine if you could bet from your mobile device similar to Las Vegas and throughout Nevada. This brings the sports book right to you. You could get the line and act on it within seconds. When I bet in Nevada, I can enjoy doing something else at the same time. My dinner or show reservations are met and I can periodically check my phone for updates.
 
 
Imagine if you lived in Europe or the United Kingdom. You would not have to fantasize about sport betting because it's legal and already being done. They advertise on all mediums and are widely known. It hasn't change the integrity that is associated with the games wagered on and millions of dollars are bet everyday. Many of the same operators that are doing business there have set up franchises here. Some of the prominent operators are Paddy Power, Ladbrokes, GTECH ,Amaya and
William Hill.                   

                                                        They think it's time. Don't you?


Learn more about online gaming and how it can shape your future entertainment experiences. The Mobile and Tablet Gambling Summit in Atlantic City is taking place on 10/27 and 10/28. Click http://www.igamingbusiness.com/events/mobile-and-tablet-gambling-summit-usa for details from I Gaming Business.
 
 
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Friday, October 10, 2014

Casino Marketing: Is your social media strategy working?

The new rules of advertising and promotions dictates that casinos make social media a part of their marketing plans. In acquiring your new customer, don't be afraid to try new ways to reach out.
 
 
Let look at Twitter. This is my favorite vehicle to reach people. I start my day by acknowledging my
followers. My next step is to surf the trending topics from the cities that I have a constituency in. I want to know what is relevant and why. Then I can give a intelligent statement that can be no more than 140 characters. Not Easy! But without providing content, I'll lose followers. I won't gain any additional ones either. This is a brief overview of what works for me.
 
Firms who fail to keep pace with shifts in consumer habits, tastes and spending as well as advances in technology run the very real risk of putting themselves at a serious disadvantage in the market place. 
Now does your strategy do this? Are you concentrating solely on your latest promotions? Are
you aware of what your current customer wants? Are you a trending topic? If  your answers
to my questions were no, yes, no and no, then you are missing out. My casino experiences taught me that the leader sets the trend.
 
Facebook, LinkedIn, Blogger, Instagram, You Tube and Twitter, have unique nuisances that make them work.  I am currently involve with each of them and enjoying success. Most of your new customers are using 1 or more of the above.
 
 
How relevant is your strategy?  Follow me for more insight and apply what works for you.
 
 
Learn more about online gaming and how it can shape your future entertainment experiences. The Mobile and Tablet Gambling Summit in Atlantic City is taking place on 10/27 and 10/28. Click http://www.igamingbusiness.com/events/mobile-and-tablet-gambling-summit-usa for details from I Gaming Business.
 
 
                                You can follow me on Twitter at https://twitter.com/GamingguyM and Facebook
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Thursday, October 2, 2014

G2E & Casino Marketing: Where is your next customer?

While you're at the G2E 2014 , take a look at what you see as you walk thru the casinos. Many would notice the restaurants, the customer interactions and the showroom headliner. What you don't see is your next customer. The reason you don't see him is that he or she does not gravitate to the product that 's on the casino floor. The appeal of slots is not there for them.

So when the area that you generate most of your revenue from does not appeal to your new customer what do you do?  You connect with them and find what does. While most of your budget is for player retention and development, you must divert a portion to cultivation. This will enable you to achieve a standard 3% growth in market share annually.





The past 4 years of attending social media and I gaming conferences has given me insight on how this can be done. I'll share more  over the next week.
Learn more about online gaming and how it can shape your future entertainment experiences.
So when they look at their phones, they'll see you.


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Wednesday, October 1, 2014

Fantasy Sports Betting: Skill or Chance?

 
 
I watched Real Sports with Bryant Gumbel this week.  This segment, the HBO award winning series  goes in depth on whether fantasy sports betting is  gambling or a skill. The way fans play today is not
your father's fantasy sports. 
 
 
The old version was pick a join a league of friends, select players for your team, pay your league fee and play a schedule of games. If you  have the best record at the end of the season, you won the lion share of the money collected. Much different now.
 
Today millions of dollars is wagered daily by people that don't know each but operate under the original fantasy betting premise. When the day's games end the winner gets the money minus a 10%
handling fee. The players today use data and analytical spreadsheets to determine their selections. That why the question of skill versus risk comes in. The comparison of today's player to a day trader on Wall Street come to mind. Yesterday's player would be an avid fan of the sport or a particular athlete. Past performances, weather and time are all considerations when picking a fantasy team today. As of this writing, over 30 million people play fantasy sports. Football and Baseball are the two most popular games.
 
This is still gaming but with sophistication. Formal gaming that includes the lottery and slot machines tend to appeal to a clientele that has less funds and limited game awareness. Informal gaming such as sports betting and fantasy wagering requires more money and greater knowledge of  the game.  Any way you look at it, this is a billion dollar business about to explode. Mobile gaming and the legality of wagering on sports in New Jersey make fantasy a money making reality.
Follow me for more insight during G2E 2014 week.
 
Learn more about online gaming and how it can shape your future entertainment experiences.

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Monday, September 29, 2014

Online Gaming In New Jersey: What's next?

The 1st year of online gaming in New Jersey did not live up to expectations. The bar was set too high and the players were not aware of the product. Here why the 2nd year will be better. The following is a graph of wagering done internationally. New Jersey will ultimately reflect comparable numbers.



Marketing efforts have started now before the cold weather sets in. This gives the casino players a viable option if we have a winter as severe as 2013- 14.  Geo traffic location improvement will increase the number of players that will be allowed to participate. I think the online gaming market will be the beneficiary of a compact agreement between Nevada and New Jersey in 2015.  Gaming as we know it will change.

From this
 
 
 To This
 
 
Meanwhile, the online gambling world continues to thrive, with additional online casinos joining the mix in the coming weeks. Striving to provide a “lifelike casino experience”, these sites offer a plethora of games, betting options, and financing methods designed to keep gamblers in their armchairs. Follow me for more insight during G2E 2014 week.
 
Learn more about online gaming and how it can shape your future entertainment experiences.

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Friday, September 12, 2014

Sports Betting a reality in New Jersey??

I was at work when I got the news. Sports Betting is going to start in New Jersey within 45 days. The Supreme Court may have something to say about this. For now, Governor Christie is looking at a interpretation from a appellate court that would allow sports betting without actual sanctions from the state. Wagers would take place at racetracks and casinos. No bets can be placed on contest involving college teams playing in New Jersey or in state college teams anywhere.  All bets must be made in person.
 
The timing is perfect because of the closings of several casinos this year in Atlantic City.  Something must be done to generate interest in New Jersey. Sports Betting can do that.  Now additional weeks of full rooms and restaurants. Long weekends starting with Thursday Night Football and ending with Monday Night Football. March Madness with collegiate basketball for 3 consecutive weeks. The revenue from sports betting would create a ripple effect on the current offering of casino entertainment and pari-mutuel wagering.

The professional leagues have not issued a comment on this pending development. The NBA and Commissioner Adam Silver did give insight about the possibility of betting on games.  — given Silver's comments last week at the Bloomberg Business Summit in New York.
"It's inevitable that if all these states are broke that there will be legalized sports betting in more states than Nevada and we will ultimately participate in that," Silver said. "If you have gentleman's bet or a small wager on any kind of sports contest, it makes you that much more engaged in it. That's where we're going to see it pay dividends. If people are watching a game and clicking to bet on their smart phones, which is what people are doing in the United Kingdom right now, then it's much more likely you're going to stay tuned for a long time."

In Nevada, you can presently wager on any professional sport on your phone if you have an account with a casino. One of the prominent sports betting sites is William Hill.

You must be within the state to do so. Just another extension of online gaming thru mobile device. New Jersey is coming to the new millennium. Are you?

Learn more about online gaming and how it can shape your future entertainment experiences.

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Friday, September 5, 2014

Philly Casino is raising the ante

It's a rare occurrence to talk about a local casino actually expanding and not about ones facing closure. SugarHouse Casino recently broke ground on a $164M expansion plan that includes a poker room with approximately 30 tables, an attached seven-story parking garage and more non-gaming related amenities. 

 

SugarHouse is planning for new restaurant spaces and a ballroom/event space that overlooks the Delaware River. Public riverfront trail access will be expanded by 250 feet.
SugarHouse is preparing for the opening of the poker room with a training class that consist of dealers and employees from security, food and beverage and player services. They are currently learning Texas Hold' Em and Omaha.


I was able to speak with several members of the class about what the experience of embarking on a new career. Here are some of their responses.

What is the most challenging aspect of learning a new game?

Anna Chen - "My biggest challenge right now is reading the hands. Telling the difference. between a high or low."

Gilberto Mercado - "I am working hard trying to get the mechanics down from the dealer's perspective. I enjoy poker so my transition to the gaming side is enjoyable to me."

Unique Wilson - "I am the only left handed person in the class. I 'm doing things in reverse and retaining information differently."

Tell me some of the things that make a good poker dealer?

Emmitt Whitefield - "Two things that make a good poker dealer are knowledge of the rules and calling a good game. I want to make my poker players have a memorable experience on my game."

Unique Wilson -  We're in the hospitality and entertainment business so being personal and engaging is important. I love guest interaction and I'm looking forward to displaying that."

What made you want to be part of this class?

Anna - "I wanted to acquire a skill that would lead to a better job. I have been part of the SugarHouse Family for 3 years and looking forward to meeting different people everyday."

Who in the class has been with the company the longest? 

Unique and Emmitt have been with SugarHouse since day one! SugarHouse just celebrated it's 4 year anniversary.

What is your ultimate goal once you complete this class?

Unique -  "I dream big. One day, I want to  deal in the WSOP tournament."

From left, Unique, Danny R, Anna Lee, Anna Chen, Emmitt (standing) and Gilberto.
 
Minh Truong after passing his audition.

All of the members of the class are looking forward to the expansion and the growth opportunities that SugarHouse will offer. I want to thank each of the participants from the class that consented to answer my questions. I also want to acknowledge the instructors of the class, Magdalena Gonzalez and Raye Ramsey.

Get more information about the events and promotions at SugarHouse Casino by following:
                                     
                                            http://www.sugarhousecasino.com/
                                            https://www.facebook.com/sugarhousecasino
                                            https://twitter.com/winatsugarhouse



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