Super Bowl 49 - Marketing the Game

This year's game pits the defending champions Seattle Seahawks vs. the New England Patriots. Looming just as large as the game is the marketing surrounding it.

The soft TV ad market this year is extending even to Super Bowl XLIX, where NBC said in November ad sales were moving along slightly more slowly than in prior years. Automakers aren't crowding the field as much as they have lately, without as many new models that the game is well-timed to promote. Lexus and Mercedes - Benz are returning this year along with some perennial favorites.
 
Anheuser-Busch, which plans to run seven 30-second ads, and Pepsi, which is sponsoring the halftime show and has bought ad time for its Doritos brand. NBC has sought between $4.4 to $4.5 million a 30 second spots. The event is estimated at generating over $350 million in marketing revenue for the network.

There will be about 15 new advertisers in the 2015 game, especially in digital commerce and technology. This is a shift from traditional main stream marketing. One should pay attention to who these new players are. Take notice of what services they provide.
NBC has created a Tumblr page for Super Bowl XLIX advertisements that are shown during the game. One of them can be previewed now.
 

The Comcast-owned NBC-TV network will broadcast the game for an audience that could top 100 million - and 20 million subscribers can watch it on Comcast cable-TV and Internet network. This is perfect for NBC strategy of to promote the TV Everywhere platform - that is, watching the game on laptops, desktops or tablets away from the television. With "Super Stream Sunday," NBC will make the streamed game and related Super Bowl shows available for free and without authentication.This can be accessed at www.NBCSports.com/liveextra.
 
This week, The Today Show, The Tonight Show and NBC Nightly News will be used to promote the event through various on-location programming at Super Bowl Central in Phoenix. Other programs such as Access Hollywood, E! News, The Dan Patrick Show, Pro Football Talk, NBC Sports Radio, NBC Sports Digital and NBC Sports Regional Networks will originate from Arizona during Super Bowl week.

Telemundo and Mun 2 will also be featured during cross promotional channels and social media platforms. Titulares Y Mas will have nightly coverage. Ritmo Deportivo will be at the hippest places in Phoenix, looking for the best Super Bowl Party.  This is a Spanish translation that promoted the game on Twitter on @Telemundo."Este primero de febrero llega el tan anticipado #NBCUniverso, la nueva cadena hispana de #NBC hecha contigo en mente."

Comcast hopes that the huge audience will experiment with TV Everywhere, boosting its usage. This will eventually change the way we watch the game. Katy Perry is the halftime entertainment.  She'll sing several songs . The roar of the crowd will accompany her.

Sub Plots -Wilson vs. Brady. Belichick vs.Carroll. Carroll is a former coach of the Patriots.  A great match up between the best defense and the top offense. Wilson is undefeated against Super Bowl winning quarterbacks.

Prop Bets- Will Marshawn Lynch speak to the media? How many times will the announcers mention #deflategate? How long will the national anthem take to perform?  Which team will score 1st?  The line is even and the over/under is 48. So who wins?

                                             Get my selections by following me.

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SugarHouse Poker Promotions include Guaranteed Money and more..

It's a New Year. So we can expect new promotions that create customer brand awareness from all the casinos. Look no further than the latest marketing moves from SugarHouse Casino in Philly. They have the newest Poker room in the region with the most accessible location.

 

Starting Monday, January 19th, they will offer guaranteed poker tournaments. These tournaments will be accompanied by an industry appreciation night. Casino employees can show their id cards and receive $10 in free food comps.

                                           Here is a break down of the poker related events.

If that's not enough then check this out. If you're a new player and you sign up for a player's card, you are eligible to win a 2015 Mercedes Benz. This is open to slots, table games and poker players. The key is that you are a new sign up. All new members are guaranteed at least $25 in free play. As a bonus, one new member will win the car by the end of April. This promotion is well timed with the Philadelphia Auto Show coming Saturday, January 31 – Sunday, February 8, 2015 to the Pennsylvania Convention Center. The Center is less than 12 minutes from the casino. Here is the app that breaks down the floor plan of the auto show if you plan to attend that event, after you sign up for your new players card. Get a glimpse of the Benz you may win.

                             Download for Apple Devices | Download for Android devices

The poker room has 24 state-of-the-art poker tables with a total of 240 player positions.  The staff is waiting to accommodate you.



Philly loves a Winner!



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Top Five News and Views of 2015

 Happy New Year!!! Have a great 2015

If Chris Rock can do it, so can I.

 

 

These are my top five press releases of 2015 from the major players of their respective industries. Each of these are revelations of what to expect in gaming, media and entertainment.

 

In its December magazine, Forbes has profiled Amaya Gaming Group CEO David Baazov, detailing his bold 2014 acquisition of privately held poker operator Rational Group (owners of PokerStars and Full Tilt). The magazine labels the young CEO of Amaya Gaming Group, as the new ‘king of online gambling’ having pulled off an incredible industry coup. The igaming and sports betting industry will further await the highly anticipated launch of Amaya Gaming’s sports betting and casino product, as the firm looks to broaden its online gambling product inventory.

Comcast now offers an Internet Plus package with everything that constitutes "the basics" for $49.99 a month for 12 months. It also offers free access to Comcast's Xfinity TV Go app, which allows for streaming and viewing on a TV set, tablet or other mobile device.
AT&T's U-verse, the fastest growing TV provider in the country, is embracing the idea of moving to a universal watching experience.
It offers a TV Everywhere app, which allows customers to take AT&T content with them on mobile devices, tablets and computers.
"We kind of see it as complementary," said John Blinkiewicz, assistant vice president of U-verse TV marketing. "As we continue to grow customers, we see them using our TV everywhere as a complement to their TV service."
Boosting Internet speeds and expanding networks has become a huge focus for AT&T and Comcast, which could help both the cable providers and the non-traditional TV streaming services.
"As TV has grown up, so have the devices. We need to serve customers where they want, when they want," said Blinkiewicz.

Verizon Communications Inc. has approached AOL Inc. (AOL) about a potential acquisition or joint venture with the Internet company to expand its mobile-video offerings, people with knowledge of the matter said.
Verizon hasn’t made a formal proposal to AOL, and no agreement is imminent, said the people, who asked not to be named because the discussions are private.
Merging AOL’s programmatic advertising technology -- the automated buying and selling of ads online -- with mobile video content can help Verizon catch up with AT&T Inc. (T) as wireless providers enhance their offerings. AT&T last year struck a $48.5 billion deal to acquire satellite TV provider DirecTV.
A joint venture would also focus on advertising technology, one of the people said. Verizon is seeking expertise in three areas: online content, mobile video and advertising, one person said. The company also has held talks with several of AOL’s peers about how to bolster those businesses.
The programmatic ads platform could be paired with a future online-video product, two people said.
With a takeover, Verizon would also gain AOL’s 2.3 million paying members and Internet brands including the Huffington Post, TechCrunch and Engadget. It’s unclear if Verizon is interested in those media properties, which draw more than 200 million unique visitors a month, the fourth-most in the U.S., behind Google Inc., Yahoo Inc. and Facebook Inc., according to November data from researcher ComScore Inc

Google is a powerhouse, but it's a powerhouse in transition.
In 2014, Google's search engine -- the largest in the world -- continued to dominate the market. In the US, the company has 67 percent of the search market on desktop computers. Globally, it's a $50 billion business in revenue annually.
Google has been making big investments in YouTube, its premier online video platform. The company has fought to keep its top creative talent on the service, especially as rivals like Facebook and startups like Victorious aim to crowd YouTube's turf.
There's good reason for that investment. YouTube gets more than a billion unique visitors every month and streams about three months' worth of video to viewers every minute. eMarketer predicted that video ad revenues from YouTube in the US would hit $1.13 billion by the end of 2014.

Summit in Philly

Forbes has chosen Philadelphia as the permanent home of its 30 Under 30 Summit - a gathering of young entrepreneurs that organizers hope will become the nation's most elite networking event for the next generation of business and political leaders.
The announcement Monday was timed to coincide with the release of the magazine's annual "Forbes 30 Under 30" list, a who's who tally of 600 entrepreneurs and leaders under age 30 that seeks to be as buzzy as its annual billionaires' list.
Forbes' 30 Under 30 Summit made a four-day debut here in October, and Forbes officials toyed with the idea of moving the fledgling confab to a different city each year. The decision to stay in Philadelphia was made after several months of negotiations between Mayor Nutter and top Forbes officials.


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