Sunday, August 19, 2018

Recap of the PBJ Business of Sports Seminar in Philly



We attended the Philadelphia Business Journal Business of Sports Seminar last month at the Ballroom at the Ben.The major Philadelphia Sports teams participated in this event. They included the Eagles, Sixers, Flyers, Phillies and Union.  Each team shared their views about sports betting, media and marketing.
When the question was posed to the audience as to what team would win the next world championship in Philly, the response was split between the Sixers and the Eagles.




The second panel was dedicated to E sports and the evolution of the gamers over the past three years.
While there is still room for improvement in areas concerning language and civility, the E sports  participants on the panel were supportive and pledge to make that a priority. The participants on the E Sports panel were John Fazio of  3RD St Gamers and Mike Prindiville, CEO Team Dignitas.Temple University was represented admirably by Anthony Pizzo, School of Tourism and Hospitality.


Spike Eskin


Two additional panels rounded out the event and they were devoted to Sponsorships/Partnerships & Media. Media was of great interest to the crowd that remain at the event because everyone wanted to know how to reach their audience. Spike Eskin, Program Director; Sports Radio 94 WIP stated "find what people are interested in and share how it feels to them."
We will give our opinion on what we see as the best way to reach your niche. You should utilize all mediums but use most of your resources where they are. You should look for new content and innovation that will bring attention to you. That content should be consistent with your brand or it will not resonate with your current customer. You should also deploy part of your media budget to new market cultivation.

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Saturday, August 4, 2018

What I Gaming will do for Casino Players



We decided to look at what I Gaming will do for the casino patron. Most times we look at new products from the house perspective. But I Gaming will be prevalent in Pennsylvania.New Jersey has  shown outstanding numbers and trends upward every year since it's inception. Pennsylvania should do the same.
So how does this benefit the players? It will make gaming more convenience than ever. The fact you can play whenever you want at whatever minimum you want. The restriction will be that you must be within the state boundaries.
Another benefit to the players are the promotional aspects of playing online. Since the product is not as labor intense, the marketing associated with I Gaming will be considerably liberal. This will induce play.
Lastly, casino players will have an opportunity to play at sites that are not geographically close to them. If a patron enjoy the I Games that are offered at a casino that is more than an hour ride from their home,they can play on that site and join their rewards club. They can build a relationship with that operator and monitor the gaming entertainment lineup. They can position themselves for discounts and seats that only the online patron is eligible to receive.

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