These are
some of the takeaways of the SBC Digital North America, an online event that
was held June 9th and 10th.
I Gaming and
Sports Betting are moving the needle in the Gaming and Casino Industry. While
there will always be a need for a land base casino hotel, there is a need for
the convenience factor that playing online gives to a player. The mobile apps
that replicate the brick-and-mortar facilities will resonate with the existing
customer.
The use of
Social Media is a great opportunity to engage with your clientele and attract
new patrons. Using push notifications and tweets that give information are ways
that have the public interested in your promotions, if sent at the right time as
well as to the right customer.
Innovation
will separate successful operators from the masses.
I
participated in two panels at the SBC. The 1st was From the Gaming
Floor to Online Slots: Harnessing the Omnichannel Opportunity. I was able to
share my expertise in casino operations and how important the loyalty program
is. I suggested that the digital wallet program and the brick & mortar
should work together. This will keep the player with your organization longer
because you are working collaboratively to fulfill their needs. This type of
marketing will ultimately increase the lifetime value of the player to your
organization.
The second
panel address the careers in gaming and sports betting. I was on this panel
with George Diemer, associate professor at Temple University. George and I
concurred about internships, regulation, and responsible gaming. The industry
could be doing more to increase our labor pool and alleviate employment
concerns. An increase in flexibility regarding shifts and hours should be a
consideration.
I plan to do my part to help in a recruitment endeavor. I will
be going to colleges and universities this fall to advocate what gaming has to
offer. I will also have at least one video per month that highlights a job that
a college student or job applicant with an aptitude for learning could fulfill.
I will not limit my scope to jobs just in one region because of the size and
growth of the gaming industry. If there are any casinos that are having recruitment
and retention challenges, reach out to me and I will highlight the position that
you are trying to fill.
Follow me on Twitter where I discuss #sportsbetting and #gaming entertainment. Check out my articles in Bettors Insider and in the January edition of Igaming player.
