Sands is going after another piece of the Atlantic City market with their hotel and retail additions. Now they are able to capture the overnight player. They stay longer and play more.There is no major mall outlet in the Leigh Valley. Sands
got a hand that equals a full house on this one!
Parx just open their high roller room. This will allow them to market toward a high end player that is use to the amenities that come with playing high limit.
Parx's move will be gauged base on the next 2-3 months of table games revenue.
Business should spike for that period.
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