Revel Hotel & Casino Customer Review

Just finish reading the article in the Philadelphia Inquirer on Revel Hotel
and Casino. The piece dealt with the Revel gaming customer  and why
the casino is not doing well.
Revel appears to be making it's mark with the non gaming amenities. The
restaurants,HQ Nightclub and mid week business seem to be doing good.
The number that most casino operators are gauge by is gaming revenue.
Revel is not faring well there.
This was not the focus of Revel from it's inception. Their model is to sell
the guest on the facility and everything it has to offer. The gaming tables
are like dessert.
In order for this to change, a shift in perspective for 2013 is in order. Nothing radical. Revel has define who they are and what they want to be. There is a place for them in the Atlantic City market.
It will take time to grow and cultivate the gaming player they want.
A player that is a non smoker, younger than 40 years of age with disposable income. Revel should also look for innovative ways to improve the gaming
numbers on Thursday and Friday.
I see Revel as a game changer. Most of the Atlantic City region saw them
as the savior that would jump start everyone else. They are not! The
changes in marketing strategy for 2013 will determine Revel's success.

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