Friday, August 22, 2014

Gaming by the Numbers- AC vs.Las Vegas

Revenue is coming to the two renown gaming places in the country in two contrasting ways. Atlantic City gets 30% of it's revenue from non gaming activity and 70% from gambling. Las Vegas is just the reverse with 35 % from gambling and 65 % from non gaming sources.



A new casino is opening in Las Vegas. 3 is the number of casinos that recently closed at the shore. We don't have to guess  whose model is working.  What the numbers don't tell us is what goes into making it work. One word.

                                                                 CORDINATION

Las Vegas welcomes a new competitor. They do this knowing that a successful competitor should expand the market. More guests and longer stays equal return trips.  Atlantic City does not mirror this approach. They have more competition surrounding them in neighboring states. An analogy of AC is similar to selling a used car. Just want to get rid of it. Trump Plaza had a buyer over a year ago. Pulled out of the deal. Showboat has shown decent numbers. Not enough! The Atlantic City way out is to divide the pie up minus 3.This doesn't increase the demand. What does?


                                                                 CREATIVITY


Follow me and I'll share more insight over the next  several weeks as the dusk settles in Atlantic City and the sunrises in Philadelphia. Pennsylvania is the 2nd leading gaming market.in the United States.


                                                                BY THE NUMBERS

Learn more about online gaming and how it can shape your future entertainment experiences.

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