Christmas Wish List for the Gambler in You

This is my Christmas Wish List for The Gambler in you. This hypothetical list is for the person that loves gaming entertainment and would get ecstatic about any of these wishes.

In Theatres Now!

My top ten:

10). You win a spot on "So You want to be a Millionaire" and the categories selected that day are subjects that you have unlimited knowledge about. $$$.

9).You are a blackjack player and the count is in your favor. Only people playing are you and the dealer.  

Blackjack

8).You just met a comedian and he is at the start of his career. You help him. Then you reconnect 30 years later. See Steve Harvey for how it turns out.

7). You bought stock in a start up name Google at the very beginning and income average 50 a pay for the 1st three years. Google trades at the market price of $516.35.

6). You bet a 10 team parlay in NFL and your 1st nine games have covered. The last game is Monday Night. You wager half of what you'll collect on the parlay ticket on the other team, guaranteeing a profit of 50% for you.

5). Dream the numbers for Powerball. You wake up that morning and play them. They come out that night.

4). You're at the WSOP and you have pocket aces. The flop has the other two. You are at the final table and the other player goes all in.

3). On the crap table and the shooter rolls for 90 minutes. You start with 64 across and you press every other time a bet hits.

Gamblers love a streak!

2). You bets sports and you wager on a team that goes on a streak. Example, Golden State in NBA basketball just won 16 in a row. You bet using the money line so the spread doesn't matter.

1). That just one of these things happens to you in your lifetime.

                                                   Merry Christmas and Happy Holidays!  

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What works in 2015 Gaming - Part Two

I promised to give another key that will help grow the market in your gaming region. Since things are now communicated spontaneously, you must ask yourself is your organization doing that. Not just with your clientele but internally. How are you utilizing your e mail systems? Is everyone in the loop when special events and promotions are occurring? If marketing and/or food and beverage are aware, the front line personnel must be involved to serve as ambassadors. Even if they only have knowledge of the basics. The when, what, where of the event places the employees in a position that they can relay information to others.

This is successful

Because they know about it
 

The use of signage at the front desk and the entrants is important too. Don't leave out the restrooms either. There always someone going in or coming out. If you have the space, a communication board always works. Keep the employees aware of property updates and developments. Change the board daily so it stays fresh and gives the staff a reason to look at it.  Let them know when the home team is playing and what concert is coming to town. Some the attendees at those events may frequent your establishment and this information will serve as a conversation piece.

What's great about all of the things that I've suggested is they are cost effective. I'll give another

key to growing your market in a future post. I'll focus on your customer and share some innovation as to how to connect in real time.

 

Meanwhile, I provided a list of the top ten best places to work in Philly. The entire list can be found
at Philly.com.

1. Keller Williams Realty, Austin, TX

 

2. Whole Foods Market, Austin, TX

 

3. Health Partners Plans, Philadelphia, PA

 

4. Toll Brothers, Inc., Horsham, PA

 

5. PricewaterhouseCoopers LLP, New York, NY

 

6. Philadelphia Insurance Companies, Bala Cynwyd, PA

 

7. SugarHouse Casino, Philadelphia, PA

 

8. SAP Americas, Newtown Square, PA

 

9. The Vanguard Group, Malvern, PA

 

10. Harrah's Philadelphia Casino and Racetrack, Las Vegas, NV

 

Here are some of the top 10 best places to work in Las Vegas. Top Workplaces are not only better places to work but are more likely to be successful than peer organizations. This list was provided by the Las Vegas Review Journal. It includes Wynn Las Vegas ,The Venetian ,Host Las Vegas,

Caesar Entertainment Corporation and  Lexus of Las Vegas. If you're not on either list and your company is in competition within the same region as someone that is, you need to reassess your strategy. More keys soon. Below is the initial installment.

 

 http://thegamingguyproductions.blogspot.com/2014/12/what-works-in-2015-gaming.html
 

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Is Sports Betting the next gaming revenue stream?

Adam Silver, the Commissioner of the NBA has come out with a stance that the public has been waiting for. He stated in an open letter to the New York Times that it was time to embrace sports betting and change the laws that prohibit Americans from doing so. The social acceptance of gaming  has prompted this position. A poll conducted by the Seton Hall Sports Poll on Legalizing Sports Betting  concluding on Wednesday Nov. 19, cites that the vast majority, 72%-20%, agreed with him that gambling has become a popular form of entertainment.

This come at a time when states are in dire need of revenue. For instance, at least 44 states and the District of Columbia have reduced overall wages paid to state workers by laying off workers, requiring them to take unpaid leaves, freezing new hires, or similar actions. State and local governments have eliminated over 380,000 jobs since August 2008, federal data show. Such measures are reducing not only the quality of services available to state residents but also the purchasing power of workers’ families, which in turn affects local businesses and slows recovery.

 

Sports betting is an activity that is being conducted on line in homes throughout the country illegally. If not electronically, then via telephone or face to face with a bookmaker.  The above mention activities do not generate any tax revenue. They are not secure either. A site could conveniently close on you while they owe you money. The bookie could discontinue taking your action. But if I wager with an established betting parlor, I am guaranteed to get my money . The rules of accountability apply to everyone. The league gains due to the increase interest in the game.

Halftime,in game wagers and prop bets would raise NBA toward NFL popularity. Okay, I am excited  but you get my point. Creating interest in the game makes people watch. If you have a wager you will tune in. The wider the fan base, the larger the audience. Marketing and advertisements increase their spend.

 

2015 Attendance		Home				Road			Overall
RK	TEAM	GMS	TOTAL	AVG	PCT	GMS	AVG	PCT	GMS	AVG	PCT

22	Pacers	9	143,502	15,944	87.8	11	18,379	94.9	20	17,283	91.8
23	Suns	10	157,663	15,766	85.6	11	17,293	89.1	21	16,566	87.5
24	Hawks	11	173,054	15,732	84.0	8	18,229	93.6	19	16,783	88.1
25	Pelicans	7	109,558	15,651	91.1	12	18,034	93.6	19	17,156	92.7
26	Nuggets	9	136,622	15,180	79.2	11	17,479	91.0	20	16,444	85.7
27	Timberwolves	9	134,831	14,981	77.4	10	18,013	95.5	19	16,577	86.8
28	Bucks	10	145,767	14,576	77.9	12	17,289	87.5	22	16,056	83.3
29	76ers	11	157,467	14,315	70.4	9	17,607	91.2	20	15,796	79.5
30	Pistons	12	166,126	13,843	62.7	9	17,182	89.9	21	15,274	73.4

The fans may decide to go to more games and attendance goes up.

All from the possibility of making a bet on a game. It's being done in Europe without any problems. It's done in Nevada without difficulty. Read David Weinberg's article in the Press of Atlantic City. I love his analogy comparing wagering in two casinos. So why not here?

Silver said he plans to speak to Congress. Are they prepared to listen?
 
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What works in 2015 Gaming?

I am seeing a shift in what works with gaming entertainment. I've watched the operation side go  from build it and they'll come to less is now more. Atlantic City is the perfect example. They are expecting an increase in revenue numbers. This is due to the remaining casinos accommodating their former competitor's customers.

October's casino numbers did not bear this out. Casino revenues were $197.7 million, down compared to $216.9 million in October 2013. The casinos cut those losses in half, however, with another $9.5 million in online gaming revenues that did not yet exist in Oct. 2013. Of the latter figure, $2M of that was from online poker.
The amount of money in play decreased and the market did not grow. There are less rooms and parking spots available.  The cost of parking and rooms will  inevitably go up. This is not the recipe for attracting conventions and long term stays at the shore.

The new rules for gambling in America are different from the late 90's and early 2000's. Two rules are in play for me. Engage your customer. Not just when he/she gambles. Interact with the entertainment information they show interest in. The second rule is brand with the taste of the customer. If the customers likes Starbucks, provide them with specials that they can obtain through you. This not only helps you, but now Starbucks gives you a play as well.  The new rules encompasses food and beverage and events targeting millennials. These are two avenues that can bring new and former customers in.

Expect a new look in Connecticut

 

Foxwoods is making a move in this direction. In 2015, they are downsizing the casino product and looking for more revenue from the non gaming side. Boyd Gaming Corp. told investors in August it planned to change out a few of the restaurants and other nongaming attractions inside several of the company’s area casinos to boost overall revenue. This week, Borgata Casino announced details.

A $13 million dollar property-wide renovation is taking place over the next several months. Improvements include a complete redesign of the Borgata Buffet, renovations to Spa Toccare, the casino floor, front desk, suites, and back-of-the-house areas.

These types of plans have been met with success along the Las Vegas Strip, but have been slow to be embraced by regional markets. In a future post, I'll provide more insight that will help you grow your market share. Some innovative ways that will work without spending your entire budget are coming. Also,learn more about online gaming and how it can shape your future entertainment experiences.

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