I promised to give another key that will help grow the market in your gaming region. Since things are now communicated spontaneously, you must ask yourself is your organization doing that. Not just with your clientele but internally. How are you utilizing your e mail systems? Is everyone in the loop when special events and promotions are occurring? If marketing and/or food and beverage are aware, the front line personnel must be involved to serve as ambassadors. Even if they only have knowledge of the basics. The when, what, where of the event places the employees in a position that they can relay information to others.
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The use of signage at the front desk and the entrants is important too. Don't leave out the restrooms either. There always someone going in or coming out. If you have the space, a communication board always works. Keep the employees aware of property updates and developments. Change the board daily so it stays fresh and gives the staff a reason to look at it. Let them know when the home team is playing and what concert is coming to town. Some the attendees at those events may frequent your establishment and this information will serve as a conversation piece.
What's great about all of the things that I've suggested is they are cost effective. I'll give another
key to growing your market in a future post. I'll focus on your customer and share some innovation as to how to connect in real time.
Meanwhile, I provided a list of the top ten best places to work in Philly. The entire list can be found
at Philly.com.
1. Keller Williams Realty, Austin, TX
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