The Lucky Dragon Hotel and Casino opened in December 2016. They are already talking about expansion. They are unique because they have indicated what their niche is and plan to stick to it. They will cater to an Asian clientele from Las Vegas, California and the Far East. The Lucky Dragon will not have a sports book or a poker room. They will not have a entertainment line up.
This is a novel approach. It does cover a segment of players that do have a propensity to gamble and the resources to indulge. They will use their marketing budget to fly in players from China and Korea.The casino has also implemented a rolling-chip VIP customer reward program, a method for rewarding VIP play that’s popular in Macau but hasn’t caught on in Las Vegas.
VIP programs often give high-rollers a certain percentage, or commission of their overall betting back to them, regardless of whether they win or lose. With a rolling-chip program they’re given that commission in the form of chips that can only be played, not cashed in for money.
The restaurants will be themed with Asian delicacies. We imagine most of the staff being bi-lingual with English being the second language. This has success written all over it.
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