I have changed the time period for this post to include news and information from the G2E 2019. The college world is addressing the sports betting landscape by not allowing students to wager on their school teams. Every school has not adopted this practice but all are looking at what steps should be taken to protect the student athlete. For now, all have held fast to the NCAA standard that was in place prior to the Supreme Court overturning PASPA. This article from the New York Times goes into more detail.
G2E takeaways for me continue to be pushing innovation, provide content and make your operation appeal to your customer. A strong mobile app is imperative. A great social experience that makes being in the sports book comparable to going to a movie. I could wait and see it in my home but that would lack the exciting of seeing the movie in a packed house. Add 5G capability and high definition resolution viewing and you have something worth leaving home for.
Executive Panel includes Gary Bettman Matt King,Greg Carlin and Joe Asher
Partnerships with professional sports teams are ways to heighten brand recognition of the sports business. Casinos know the gaming operations and have the customer base. The teams have the data and the venues. The synergy in the collaboration can be reap tremendous marketing opportunities that go beyond sports betting.
The Nerd Street Gamers have enter into a major agreement with Five Below to bring esports into the retail store chain. The strategy is to have the esports centers in stores near high schools and middle schools. This is the innovation I referred to earlier. Kudos to Wayne Kimmel and John Fazio.
The Bet on Sports America is on my agenda for 2020. It should also be on yours. My latest video that addresses Sports Betting is here.
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