The Key Takeaways from the Bet on Sports America Conference

I was so impressed with the Bet on Sports America Conference that I wanted to follow up with 5 key takeaways for anyone that is working or interested in gaming, media and sports betting.

The advent of sports betting is in it's infancy. Sports betting has been legal in states outside of Nevada for just under 3 years. So many states have yet to legalize it. More over so many people are not aware that you can do it legally. Most sports books are populated by men. Hmm!!  Educate and Advertise. 

The pandemic has prompted an increase in online gaming and mobile sports betting. In October, Nevada books set a monthly record for betting handle at 659.6 million. 376.9 million was wager via mobile. Since we can't gather due to COVID the way to stay engaged with your players is remotely. Use all mediums available to you. Be consistent with your content and attempt to respond as close to real time as possible.

The partnerships between the media outlets and professional sports teams now have sports betting operators as a common denominator. Imagine if Google or Facebook enter the equation. They have the followers and could generate liquidity. Yahoo is involved and has it's own Sports division. Yahoo's sports betting platform is powered by BetMGM. 

Some of the professional teams that participated in the conference were the Sixers, Eagles, Flyers and New Jersey Devils.

The time is perfect for entrepreneurs and developers. If you can come up with an app or program that is easy to navigate and appeals to a gaming centric audience,  major corporations will find you. If someone comes up with a way to monetize Esports on a betting platform that makes gaming legislators and operators comfortable, they will be rich!  Nearly half a billion people play Esports or watch others play by streaming.

Don't be afraid to fail. If you're not taking risk on new technology and concepts now, when will you? I'll give you one concept. Meet with other industries that you can partner with. Make sure the partner aligns with your mission statement and core values. Don't sleep on small local businesses as a way of helping generate interest in what you are doing.  

This is the 4th conference that I have attended this year. 3 of them were after the pandemic shutdown in March. Add that to my expertise about casino operations along with my education regarding sports betting and you get a composite view of gaming  If you want more information or insight, we need to talk. In closing I want to quote Ben Franklin. "An investment in knowledge pays the best interest."

If you want a recap of the entire conference click here.

My website is  smartresponsiblegaming.com.  Follow me on Twitter and Facebook for conversations & Instagram for photos/videos.