held by Atlantic City. Although it may not be a fair comparison because one is a state and the other
a city, there are several reasons for this change.
One is the median income average of Pennsylvania residents. The national average in the United States
is $51,900. The average household salary in Pennsylvania is $50,300. This data tell there is money to be won in the Commonwealth.
Second is the strategic disbursement of casinos throughout the state. There is a casino in every section of the state. Geographically each casino is position near a demographic area that serves as a feeding ground of gaming patrons. The convenient gambler is accommodated by Pennsylvania and has no need to go outside the borders of the state.
Each casino is relatively new and able to market to it's own customer.Harrahs Philadelphia markets to
an international customer because of their player reward tracking system. Parx may not have the same brand name effect but can wow the guest with amenities. Sands gives the destination feel to a player that wants the overnight experience. SugarHouse is dominant due to the location being in the heart of
the 5th largest city in the country. Valley Forge will give a resort style of gaming that must market to convention and business meeting groups to be successful.
Revel in Atlantic City may off set the market slightly. Pennsylvania should withstand them and maintain a period of growth consistent with the economy. The growth should range up to 3% each year
for the next 3-4 years before saturation.
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