Friday, June 13, 2014

Online Gaming in New Jersey - By the Numbers

The recent numbers were released for New Jersey Online Gaming for the month of May. For the second consecutive month the win was down. This was also another down month in win for the
brick and mortar casinos. Is there a reason to be alarmed or concern?  Two consecutive month of a declining win do not a failure make.

The Borgata, which has led the online industry since it launched in late November, experienced its first online revenue decline in May, falling slightly to just over $4 million, but it still has more than 38 percent of the online market. Its closest competitor, Caesars Interactive, took in nearly $2.8 million online, down from just over $3 million a month earlier.

The Tropicana won nearly $1.9 million online, down from $2.1 million in April; Trump Plaza fell from $926,278 in April to $677,453 in May; the Trump Taj Mahal went from $609,450 in April to $497,728 in May, and the Golden Nugget increased slightly, from $575,914 in April to $610,949 in May.

The positive number from the Division of Gaming Enforcement was the increase of registrants in Online Gaming in New Jersey to over 350,000.  That number grew by 9% in one month.


I would look at the amount wagered over the entire 6 month of operation and see if that is growing. I would also look at areas that were outside of the 20 mile radius of Atlantic City. If I could drive for my gaming entertainment at minimal cost, I would do it. It's when I factor in the gas, tolls and convenience that makes playing online more appealing. 

My 3 years of exposure to online gaming from the top executives and casino operators gives me the insight that the current numbers will reverse.


                         You can follow me on Twitter at https://twitter.com/GamingguyM
                              and Facebook at https://www.facebook.com/gaming.guym

No comments:

Post a Comment