Online Gaming a way out for Revel??

Just heard the report that Revel Casino in Atlantic City will close unless a buyer is found by 8/18  of this year. The quick math is less than 2 months. This beautiful facility has barely been open two years.  Built on 20 acres of beachfront property, the 47-story resort occupies 6.3 million square feet and has almost 1,900 guest rooms, all with ocean views.  It also contains 14 restaurants, 2 theaters, 2 nightclubs, 10 swimming pools, a 32,000-square-foot spa and a 130,000-square-foot casino.

          The ads in all of the top magazines like GQ,ESPN the Magazine and Vanity Fair.

The hottest performers like Beyoncé, Kanye West and Alicia Keys all had REVELation.

Revel was the new place to be. The focus was to attract women who love music,fashion and retail. Good idea with one problem.The market in Atlantic City was not ready for Revel. The non smoking concept and limited low end amenities contributed greatly.

 

So what the exit strategy?  They have already declared bankruptcy once. Several marketing campaigns have not produced overwhelming results. Giving up during the peak season is really throwing in the towel. 

The exit strategy is to open up to offers from a operator with online gaming experience or interest. This will make Revel appealing. Revel presently is not involved with online gaming.  The operator get the property at a fraction of the cost. The new owner then re opens the Poker Room to attract players from the online community. This is another revenue stream that Revel is not currently a part of.

I truly hope a buyer steps forward. I have many associates affiliated with this property. The last thing Atlantic City needs is the newest hotel that was projected as the savior to shut down.

Follow me for more news about Revel, Online Gaming and the intelligence way to approach millennial entertainment.

                  You can follow me on Twitter at https://twitter.com/GamingguyM and Facebook
                                            at https://www.facebook.com/gaming.guym
                   Instagram photos and videos at http://instagram.com/gamingguym