Many of the top gaming operators are adding responsible gaming to their agendas.This is a different approach to a long standing issue. For decades,responsible gaming was looked at as an afterthought. The patrons,gamblers and bettors were pretty much on their own regarding the problems that irresponsible gaming presents. The warnings at the end of gamimg advertisements along with the pamplets at the pit podium were the extent of the operators involvement.
On March 24th,7 operators formed the Respocible Online Gaming Association.This is the firts time that companies will share information about customers excluded due to problem gambling.The 7 operators include FanDuel,DraftKings,Fanatics Betting,BetMGM,Hard Rock Digital ,Penn Entertainment and Bet365. This group comprises of over 85% of the online wagering market.
How this association plans to work in terms of sharing information is still to be determined. They are still competitors, with two of them having the lion's share.There have been commercials and responsible gaming paraphernalia on apps to endorse the commitment.
There is more work to be done. Some operators have created high level positions that will oversee the reponsible gaming aspects of the organization. There should be a concerted effort, not marketing to problem gamblers and to protect groups that have shown a higher propensity to engage in wagering. Since sports betting is socially acceptable now,operators should be mindful to insulate youths from becoming vulnerable customers.
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