Online Gaming in New Jersey - 5 months and growing

This is the fifth month that New Jersey has offered Online Gaming. The numbers are not overwhelming but are increasing every month. The projections of over 1.2 billion a year
were grossly exaggerated. The current numbers lead to a more modest estimation of 220
million to the casinos and 36 million of tax revenue to the State.
Several factors attributed the slow start. I 'll go with two. Lack of public knowledge
did not allow for an great opening. Marketing efforts did not ramp up until January.
At this time all of the casinos do not have an online gaming presence. The State anticipated each of
the casinos would be have some share of the online gaming market.

At this time, Caesars Interactive and Borgata are dominating with over 70% between them. This
is due to the planning and development of Caesars and the foresight of Borgata to offer mobile
gaming. Borgata has a mobile gaming app and is developing one for Android devices. These moves gave these respective gaming operators a jump on the competition.

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