Casino Marketing: Is your social media strategy working?

The new rules of advertising and promotions dictates that casinos make social media a part of their marketing plans. In acquiring your new customer, don't be afraid to try new ways to reach out.

 

 

Let look at Twitter. This is my favorite vehicle to reach people. I start my day by acknowledging my

followers. My next step is to surf the trending topics from the cities that I have a constituency in. I want to know what is relevant and why. Then I can give a intelligent statement that can be no more than 140 characters. Not Easy! But without providing content, I'll lose followers. I won't gain any additional ones either. This is a brief overview of what works for me.

 

Firms who fail to keep pace with shifts in consumer habits, tastes and spending as well as advances in technology run the very real risk of putting themselves at a serious disadvantage in the market place. 

Now does your strategy do this? Are you concentrating solely on your latest promotions? Are

you aware of what your current customer wants? Are you a trending topic? If  your answers

to my questions were no, yes, no and no, then you are missing out. My casino experiences taught me that the leader sets the trend.

 

Facebook, LinkedIn, Blogger, Instagram, You Tube and Twitter, have unique nuisances that make them work.  I am currently involve with each of them and enjoying success. Most of your new customers are using 1 or more of the above.

 

 

How relevant is your strategy?  Follow me for more insight and apply what works for you.

 

 

Learn more about online gaming and how it can shape your future entertainment experiences. The Mobile and Tablet Gambling Summit in Atlantic City is taking place on 10/27 and 10/28. Click http://www.igamingbusiness.com/events/mobile-and-tablet-gambling-summit-usa for details from I Gaming Business.

 

 

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