G2E & Casino Marketing: Where is your next customer?

While you're at the G2E 2014 , take a look at what you see as you walk thru the casinos. Many would notice the restaurants, the customer interactions and the showroom headliner. What you don't see is your next customer. The reason you don't see him is that he or she does not gravitate to the product that 's on the casino floor. The appeal of slots is not there for them.

So when the area that you generate most of your revenue from does not appeal to your new customer what do you do?  You connect with them and find what does. While most of your budget is for player retention and development, you must divert a portion to cultivation. This will enable you to achieve a standard 3% growth in market share annually.

The past 4 years of attending social media and I gaming conferences has given me insight on how this can be done. I'll share more  over the next week.
Learn more about online gaming and how it can shape your future entertainment experiences.

So when they look at their phones, they'll see you.

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