Thursday, May 23, 2013

GTech Speaks Gaming in Atlantic City

 
At the East Coast Gaming Conference, in Atlantic City, I had the opportunity to speak with William Scott and Adam Olrog. They represented
GTECH at the conference. William is the Vice President of GTECH.
Adam is the Marketing Manager. William was also a member of the distinguish I Gaming panel in the afternoon session. GTECH is a leading gaming technology and services company, providing innovative technology, creative content, and superior service delivery.

I connected with both gentlemen for several questions.

1).What are some of the games that GTech has to offer?  "We have
Bingo, Poker, Casino Games and Sports Betting. We also have Player
Management Services as a support to the operator. We are in all regulatory
markets."

2). What games are the most popular? "Sports Betting by far. In Europe,
the revenue from mobile is significant. It is an important aspect of I Gaming."

3). How long does one play?  "Anywhere from 3 times a day, up to 9
minutes each time. If someone is wagering on sports, the tendency is to play more but at shorter intervals."

4). How does the multi channel operation fare against off line only?
"I would like to compare two fantastic operators that are totally opposite.
Bwin.Party is strictly on line and William Hill has all channels, including
brick and mortar.  You must have the right product, people and partnerships
in order to be successful."

5) Should social media be involved? "Absolutely! The use of social media drives the brand and bring traffic to your site. It is the perfect way to build the customer base for free."

6) Any advice to the New Jersey Casino Operators?  "Make a commitment
with the right people in place. If you have a slot machine on your casino
floor that is under performing, you may wait 3 to 6 months before you make a decision. A decision in I Gaming can be made in 1 day.
You must react quickly."


I want to thank William and Adam for answering my questions.

Reach out to GTech and Mr. Scott at william.scott@gtech.com

               Follow me for more on Twitter at @GamingGuyM

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