NFL or NBA: Who is in the best position?

The top two sports leagues in the United States are the NFL and NBA. While both are successful I pose the question of who in the best position. Let's compare. Both have expanded into international
markets. The NFL plays at least 3 games in London a year. The NBA has players from all over the world and is playing preseason games in Mexico and China.
The NFL is allowing Twitter to stream their games. This extends the social media aspects of their product. The NBA is going in the direction of analytics and providing stats to the fans and media announcers. This is important to daily fantasy sports participants.

When we compare the ratings of both leagues, we see a disparity. The NFL numbers are down while NBA is trending up. The NBA fans tends to be younger than the NFL. The NBA has expressed a support of sports betting as the NFL has shown a reluctance to acknowledge that is a reason for their popularity. The NBA has taken strong stances with socially conscious issues. The NFL has consistently mishandle off the field issues with domestic violence.

While the NFL is still the leader in popularity, their margin is shrinking. The NBA seems to get it.

They market their players and are about to place advertisements on jerseys. The NFL does neither and does not appear to embrace change. The NBA is in the better position for the next 5 years. The NFL would do well to emulate them.