3 Takeaways from the G2E 2021

These are my 3 Takeaways from the 2021 G2E. This was my 1st trip to Las Vegas in 2 years so I could have easily added more to my list. But these three are areas I envision that will gain traction over the next 18 months. Watch the video and read my commentary, Tell me what you think about where the gaming industry is going.

1). CashLess Transactions: Even before Covid 19 changed the way we interact with each other,cashless gaming transactions were available in Europe & the UK. Covid is expediting the transition to having those transactions here in the United States. As oppose to counting  a large sum of money and transfering it from your facility to a finacial institution, a digital trnsaction would save time and money. Jonathan Micheals,SVP for Strategic Development of Sightline Payments is instrumental in the conversation about the advantages associated with going cashless.

2). Mobile Technology expansion to the casino floor: Remember the days when using your phone in the sports book or near a table game was totally prohibited. Well look for the advent of a mobile expierience that the casinos will welcome. Resorts World Las Vegas has a loyalty system that a player can utilize if they did not bring their player's card to the casino. If the player has his phone the play can be tracked and the player can recieve an accurate rating of his action. This saves money because the casino does not have to print up a new loyalty card everytime the guest forgets to bring it. It also allows the marketing team to know when you are playing and increases the opportunities for the casino to connect with the guest. A player could have match play downloaded to his phone while playing blackjack or an odd boost tailored to his favorite team after a score.

3).The Importance of Media: The sucessful operators are partnering with media companies to promote brand awareness. So the way to stand out is to have content that is engaging and spurs conversation. How is your message extending beyond your facility? Is it being communicated within your building? The use of social media is imperative to reach outside of your geographical radius. There is a substantial gain associated with a strategic digital marketing plan that operators & media collectively work toward. The propect of gaming and media has me at the perfect intersection.

Follow me on Twitter for more gaming and sports betting related content. During the NBA & NFL season,you can access my work with the hashtag #GTLivechat. Join me and my cohost @KeshisCuties during prime time telecasts when games are on ESPN,TNT,NBC, ABC & NFL Network.

 

Getting Ready For the NFL,E Sports & G2E

Labor Day is less than 3 weeks away! So I have to get ready for the best time of the year for me. What time is that? My answer is always when the NFL is about to start and my anticipation of attending the G2E. So I want to prepare you for some of the things you can expect this fall.

I will continue to preview the Thursday Night Games starting on September 9th. My post will appear each week on Bettors Insider. I will share videos that will highlight some of the top fantasy football players every week on Instagram

The Metro Report will return this fall with NFL conversation about the teams in Philly, Washington DC & New York, When the NBA returns on Oct 19, the coverage will expand to the respective teams in the aforementioned cities. This will post every Wednesday.

The Monday Motivation and the Throwback Thursday segments on LinkedIn,Facebook & Twitter will continue. You will reach encouragement and mentorship to start your work week. On Thursdays, expect history concerning gaming & entertainment. If you want to be part of either of these formats as a way to expand your audience, you should check out my website.

GTLHottopics remains on Twitter every Tuesday with a new format. Most of the tweets will be a retweet of the trending sports news item with my commentary along with members of the GTLivechat crew. GTLHottopics and/or GTLivechat will start everyday on Twitter at Sunday thru Thursday at noon. Look for the hashtag #GTLivechat & #GTLHottopics.

The G2E 2021 will start October 4th and end October 7th. I plan to attend and provide coverage of this prestigious event. I will go on record that I will visit and share my opinion about the two newest Las Vegas properties, Circa Las Vegas Casino & Resorts World Las Vegas.

Esports is making it's way back to my website with articles and tournament information. If you or your children are gamers, you will enjoy the bi-weekly commentary.

The things that I am involved in  my role at Rivers Philadelphia Casino would take another blogpost to cover. I can tell you to expect exciting new stuff when it comes to sports betting,slots and table games play.  The team of General Manager Justin Moore, Vice President of Gaming Shawn Harris with the addition of Bennie Mancino (Table Games) & Paul Toennes (Marketing) is going to rock! Go to Rivers Casino Philadelphia for updates.  

                                                                   GET READY!