The NBA announced that the 2017 All Star Game will be played in New Orleans. The game was moved from Charlotte, North Carolina due to the legislation that requires transgender patrons to use the restroom of the sex to which they were born in government buildings. The law also does not protect LGBTQ individuals from discrimination in the workplace and housing.
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| New Orleans by Day |
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| New Orleans by Night |
"New Orleans is a world-class destination for sports and entertainment and we are very appreciative that the city is once again hosting our All-Star festivities," NBA Commissioner Adam Silver said.
The date of the game is February 19th. The economic impact on the weekend should be approximately 70 to 100 million. New Orleans is well equipped to handle the game on relatively short notice They have over 50,0000 hotel rooms and have the benefit of having hosted the game before in 2014.
The NBA has evolved into a diverse international game both on and off the court. They have shown the ability to be innovative and are looking for additional ways to market a popular product. This includes advertisements on jerseys, games played in other countries and the initiation of the conversation about sports betting. The sports betting subject will be featured at the G2E 2016 in Las Vegas and will include David Stern, Former NBA Commissioner and Geoff Freeman, CEO of the American Gaming Association.
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36 days until #G2E2016
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