Gaming Forecast for the remainder of 2020

I decided to assess what I see for 3 gaming regions. The regions are Nevada, New Jersey, and Pennsylvania. Everything that I hypothesis is based on COVID 19 levels. The CDC has projected a rise in cases this fall. The cold and flu season is approaching and will impact the public willingness to convene in crowded venues.

I will focus on the major cities in each of the regions. Las Vegas will still be slow to move toward recovery. Airline flights are still under capacity with extremely limited international passengers. All major convention business has been scrapped for this year.  There is talk of some concerts being scheduled in show rooms. Usher is planning a residency performance in 2021 at Caesars Palace. There are tremendous deals on room rates during the week that may tempt you to fly out for a three day - two-night getaway.

Atlantic City is still one of the top ten trip destinations in the United States according to Trip Adviser.  The casinos just received a boost with the return of dine in restaurant service. Casino restaurants, like every other restaurant, must observe the many restrictions put into place including 25% percent capacity, tables spaced 6 feet apart, patrons required to wear masks while not eating or drinking. This will entice visitors to come to the shore during the months of September thru November. The price of gas is relatively low and will motivate patrons to take a drive to America’s greatest playground. I would strongly suggest having a reservation if you are dining. Atlantic City is allowing the resumption of smoking on the casino floor. This is not in the best interest of the employees and patrons at the casinos. It allows the shore to offer something that will bring in additional revenue. The risk does not appear to be worth it. 

 

 

Philly has also extended the amenities to include food. This is consistent with the casinos that are operating outside of Philadelphia County. 24-hour gaming is going to return on September 18.  The casinos have beefed up their efforts to keep the facilities clean and have maintain temperature check policy that protects the guests and the employees. An increase of deep cleaning and disinfecting the front and back of house areas is already underway. When the capacity levels are increased to accommodate more guests, the challenge the casinos will face will be staffing. If the capacity level were increased to 40-50% by October 31, that would be a treat. Lastly, Poker should be revisited and opened with a limitation on the amount of people allowed at a table. Other modifications should include no smoking, changing cards frequently and online reservations during peak times of play.

My view is this week's Monday Motivation of optimism. The gaming industry will return to profitable levels in convenience and urban markets quicker than the resort areas. All operators must find ways to create the environment that places safety first while providing an exceptional entertainment experience. The opinions expressed are my own. The creativity I shared is to inform you of what can be accomplished during difficult circumstances.

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What's Next?

 

I am starting to look at universities and colleges this fall. Hold up. I am not thinking about taking a course or getting my Masters. I plan to offer my presentations virtually. I have visited several schools in this immediate region. They include Saint Joseph University, Temple University, Drexel University, Penn State, Delaware State University and Stockton University. Since the COVID pandemic makes going to the schools a risky venture even for a gaming professional like myself, I decided to use technology and make things easier. 

I am looking at schools not only in the mid Atlantic region but any state that is considering  adding  sports wagering to it's gaming statues. This includes Virginia, Washington DC, Alabama, California, Connecticut, Florida and Georgia. The states of Illinois, Indiana and Colorado have recently legalized sports betting so I would anticipate ther would be some interest there as well.

So many educators will be curious why sports betting is a topic that their student would want to learn about. I will share two reasons. One is it is a revenue generator that is part of every professional sports pre game telecast.  Second are the business partnerships that are associated with sports wagering include the professional sports leagues, casinos, hotels and major restaurant chains. Each of these organizations will be employers for many of your students that are majoring in Hospitality, Tourism, Marketing, Business Management and Graphic Design. 

I have found that the interest in the gaming industry has never been higher. Within the past 3 years the taboo of "What is the line and did they cover ",has disappeared. The average age and demographic of a sports bettor is between 23 -34 and predominately male. In an American Gaming  Association survey found that 45% of the core bettors are in this group. The technological evolution and the use of mobile devices lend to the expansion of gaming and the opportunities to be a part of it. 

If you think your students would like to learn about how gaming and sports betting in particular is changing how we view a professional games and interact with each other then we should have a conversation.

Managing a Casino floor during Covid-19

Here is a glimpse of what the  responsibilities are now during a pandemic. This is a dramatic change from March 12th. The parameters are in place to insure a safe gaming environment.

The protocols for wearing a mask, sanitizing your hands and temperature checks before entering the

venue are adhered to. There is an occasional  reminder to be given regarding the mask covering the 

nose but the guests and employees are compliant when ask to do so.

The challenges that present themselves are in the areas of social distancing. The players that come

with a group or companion still stay together in close alignment while near the games or slot machines. While they are doing what  seems natural, they are not exercising social distancing. This requires that 

the management team must politely request that some degree of separation must be maintain, especially around the table games. This provides a level of comfort for the staff that is dealing to the patrons.

The limitation on occupancy makes scheduling games and deploying staff a creative process. You are now going with the demand for play as oppose to offering a full compliment of all the games. If three  people are requesting a baccarat game and one person is requesting Three Card Poker, I can tell you without hesitation the game I am opening first. Certain slot machines are not operable to make social distancing a mandate.

There is more area to cover during the work day because the gaming floor is more spread out. Pre Covid configurations were based on games being adjacent to each other. Plexiglass shields and visors are available at each game. This is for the safety of the employees and guests. 

How should you manage a casino floor during a pandemic?  You should follow all of the things I mentioned above. In addition, look to be innovative in how you connect with your guest. Use social media to let them know that you appreciate their business and that you want them to know that. Maintain a staffing level that allows for flexibility and gives you the ability to react to the unforeseen.

                   

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                  Here is my latest sports betting  & sports business article in Bettors Insider.

Sports Webinar: Become Better at Betting

It took approximately 6 weeks but here it is. Smart Responsible Gaming launched the website with the concept of doing a sports betting webinar. The timing is perfect because 3 of the 4 professional leagues are about to resume play. Most of the public had to find other ways of coping with out sports. 

We no longer have to watch Netflix, binge watch an entire television series that we missed or replays of games played earlier in the season.

Live sports will mean we can watch our favorite past times on a consistent basis. Included in that group are the millions pf people that bet on the games. The lack of action left a void for so many adults. It is our wish that if you are going to watch the game and bet on it, that you do it more effectively.

Our webinar will facilitate that for you. You will learn 3 principles that will improve your wagering strategy. If you are a novice, you will learn the terminology associated with sports betting. Our webinar will appeal to women. Women make up approximately 20% of the sports betting population.

We think that is a growth marketing opportunity. 

The date of the webinar is July 29th at 11:00 AM. The cost is $30.  This information will make you a smarter bettor that looks at statistics and analytics. It will require you to rely less on emotional attachments and more on probability. If you are prepared to do that and maintain more of your money as you bet on games  then this is how you sign up.

                                                         Webinar Registration

                              GAMBLING PROBLEM? CALL 1-800 GAMBLER
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PIVOT (2)

Lebron about to pivot

This is the second part of my PIVOT post on Smart Responsible Gaming.  The use of the term pivot in basketball is to help a player avoid a defender and find an opening on the court to take a shot, make a pass or drive to the basket. It opens up the court to you. You are that player and the world is your court.

The next letter in the acronym is O.

O is for optimistic about what you are trying to do. Don't expect the road to be easy. But never

become downtrodden or thinking you should give up. If not today then tomorrow. If not this week

then the next.

T is for tenacity in your pursuits. You refuse to be easily dispelled. Denzel Washington gave a motivational speech and stated "Ease is a greater threat to progress than hardship."  "Without commitment you will never start and without consistently you will never finish." He ended by saying, "see you at work."

                                       
                                                         SEE YOU AT WORK!

                                              Part one of PIVOT can be read here.

PIVOT

This is my latest series of post that will be a part of Smart Responsible Gaming.

As a percentage of the gaming, casino and hotel industry returns to work, many 

co-workers are still on furlough or in between job opportunities. Since we 

are all in this together, this series is to help make this transition a successful one.

That is why I have chosen the acronym PIVOT in the form of initialism. I will 

share the 1st three letters today. 

The P is for planning what your next move will be. First, find out when the next 

wave of call backs to your current employer are projected for. Then you can 

determine how long you may have to wait. You can gauge the length of your 

unemployment benefits and and take advantage of any training module that may 

be available to you.

The I is for intelligently mapping out your strategize. Reach out to other members of 

your professional network and let them know that you are looking for opportunities. 

Update your resume. Have 2 copies available. One is for the type of job that you had

previously. The second will be tailored to industries that are hiring your skill set. 

Highlight the characteristics that make you appealing to a recruiter. Be prepared to have 

a phone interview or a virtual meeting via Zoom.

The V is for value you place on your self worth. You must decide how much you should be 

compensated for what you can do. Then negotiate with yourself and determine what percentage

 you could accept from any employer. Keep in mind this is a competitive job market.

I will complete the PIVOT acronym in my next blog post.

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Gaming and Wagering: When COVID is over

Nobody saw this coming. Now that we are in the midst of it, no one thought it would last this long. A world without sports. A month without March Madness! No casino dealers shouting blackjack and no slot machines ringing bells. This is what we have now.

                                             

                                             What awaits us is where I want to look.

I don't see sports returning with fans in the seats until the last quarter of 2020 at the earliest. When sports does start back the teams can play at a designated site where the environment is controlled. Only essential personnel that have been tested are present. This would work well for NBA and NHL because they are looking at a post season play. This is contingent on the virus being on the down swing by the end of May. 

NCAA football and NFL are targeting the fall because that is when their season starts. MLB should truly be the "Boys of Summer" and start in June. Only television and streaming channels are available for viewship. Revenue sharing will be part of the conversation.

The casinos and hotel business will be subject to state control as to when they can return to operation.The employees and guests would have to maintain some level of social distancing. The free flowing environment that was pre-Covid will not return in 2020. The cleanliness of the venue is paramount. Gloves and hand sanitizer should be available to all that want to utilize it. If a guest or employee exhibits a potential health concern that involves sneezing or coughing, they should be addressed. It would be better to ere on the side of caution then not say anything because we don't want to offend someone. Two or more cases of Covid once we return to our "new normal" could be detrimental to the organization where that outbreak occurred.

Lastly, a collaboration between the American Gaming Association and CDC would create a series of guidelines that each gaming and hotel organization would have to follow. 

                                                        We are all in this together!

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East Coast Gaming Recap Commentary

The takeaways from the #ECGC22 involved Sports Betting, I Gaming and Esports. We will give our overview of each.

Sports Betting is the hot button because everyone wanted it. The framework should be uniform but that would take at least 3 years to put in place. The bottom line is no one makes a ton of money from betting on games. You are only as good as the last bet you take or make. A reasonable tax rate and model will make it appealing and profitable. If rate is too high no one will implement it. So states that have a rate similar to Nevada and New Jersey will do well. Mobile should be part of the package along with in game wagering.

I Gaming is the future of casinos. Everything in the social and wagering for money aspects of casino is trending toward an online experience from the phone to your PC. It works with retail so it will work with gaming. The statistics support it and the profit margins offer a great opportunity to expand your gaming brand.

Esports is the girl or guy in the room that you want to ask out on a date but you don't know how. Operators must find how you can make it work and that by just doing it. Trial and Error will show if this works for your organization or not. The amount of money invested in Esports Teams is an indicator that some wealthy and intelligent people see a future in gamers. There is a faction that is considering have Esports as part of the Olympics within the next decade. So Esports is definitely worth a look.

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Responsible Gaming Week

This week is Responsible Gaming Week. The members of the AGA want to promote an environment that does not take advantage of the weakness of many that can not control the urge to wager and venture into addiction. They want to insure that minors and underage people are not part of any gaming institutions. Procedures that advocate these principles should be prominently displayed.

Pamphlets that tell patrons about the gamest offered and the odds of winning should be available upon request.

Guests will make an educated decision if all the facts are presented to them. We have a responsibility to engage with the patrons and have conversations about what is responsible gaming behavior. Tact and diplomacy are key components to having these discussions. We suggest that every team have someone that is capable of having an exchange  that is part of our corporate duty to all of our customers. Here are some activities that you can do with your management team.

Include questions on quiz in the EDR to be submitted in drum, with properly completed quizzes being entered into a prize drawing.

Distribute RG quizzes around property for employees to pick up and complete. Providing details on where to submit quiz for chance to win a prize.

Roving RGA quiz questions - Have supervisors or other property employees roam the floor and ask employees an RG- related question. If the employee answers it correctly, he/she may be given a prize on the spot. 



If you need further info contact  the AGA.

                                                #SmartResponsibleGaming       
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NBA and the Legalization of Sports Betting

Adam Silver gave the most definitive statement to date about sports betting in the United States. He proclaim that "Sports Betting will be legal in a couple years." The reason is that it gives another level of engagement for the fans. It will heighten interest in a game that has international appeal and is 2nd in popularity only to NFL Football.  Sports betting would narrow the gap between the two leagues because of the stance Silver is taking.  He is a immensely popular leader and not afraid to take a position that is progressive.

What the league should do next is ask the other commissioners to join him. A unified front will gather public support. The leagues will make more money thru a new revenue stream that be solely based on the use of league trends and statistics. This info can be valuable to patrons that bet on games. A meeting with the AGA Geoff Freeman could start the conversation.

                                           
                                                        #SmartResponsibleGaming       
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3 Bold Gaming Predictions for 2017

At the end of every year we make three bold gaming predictions for 2017. We will give a percentage of the likelihood of these predictions coming true.

Number 1 is Online Gaming is approved in Pennsylvania. This came so close in 2016. There is a shortage of revenue and limited resources available to alleviate. We await the appointments of the new members of the Pennsylvania Gaming Oversight Committee. If the legislators selected are familiar with online gaming and fantasy sports, that will expedite the process. We would love to see this in place in time for the start of the 2017-18 NFL season.  Odds of this happening are 75%.

Number 2 is Skill Based Gaming expands in New Jersey and Nevada. While there has been movement in both markets to have these types of games on the casino floor, the interest has not been overwhelming. This is because the industry is still attempting to determine how much to invest in these types of games. Is the demand worth the changing the gaming floor?  We feel it is with the right marketing strategy. The customer base must start to trend younger now.  Odds of this happening are 30%.

Number 3 is Sports Betting Legislation being discussed on Capital Hill. We see the American Gaming Association initiatives to unify efforts and bringing this into the mainstream conversation. This is an issue that crosses political party lines. The public wants it and the new administration comes from a business centric place that embraces it, given the proper controls. While a timeline for enactment is still 2 to 3 years away, the discussion starts formally in 2017. Odds of this happening are 50%.

Check back with us in 2017 and we will update you on how these predictions are trending.

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G2E 2016 Interview with Geoff Freeman : Part 2

This is part two of our interview with Geoff Freeman. Mr. Freeman shares some of the events that are taking place at the American Gaming Association and this week at the G2E.

4). Millennials are not going to casinos and racetracks at the same levels as their parents

and not for the same reasons. What can the industry do to connect with them?

"Gaming companies are constantly seeking to reinvent themselves in order to attract new

customers and to keep current customers coming back. Whether it’s offering skill-based slot

machines or offering more non-gaming amenities or something else, this effort will continue.

However, in many jurisdictions, we’re pushing for regulatory policy that provides the flexibility

to innovate fast enough to keep up with constantly changing consumer demand."

5). Tell the readers about the Get to Know Gaming Campaign.

"AGA’s Get to Know Gaming campaign is a multiyear, integrated public affairs campaign that is

rooted in authoritative research that will broadcast the value of gaming nationwide. We have a

great story to tell. Gaming is a $240 billion industry that supports 1.7 million jobs across 40

states. As part of this campaign, we host events with community, business and non-profit leaders

at our member company properties in places like Detroit, Pittsburgh, St. Louis and Biloxi, Miss.,

to highlight how gaming is driving big results as a strong community partner across the country."

6). How would you like to see Online Gaming regulated?

"AGA members have a range of views on how to regulate online gaming."

7). What events are you participating in at the G2E 2016?

"For Global Gaming Expo 2016, we’ve reimagined and enhanced the consumer experience. For

example, featured speakers will address attendees each day for the first time, including a sit-

down, question and answer with former NBA Commissioner David Stern about the legalization

of sports betting. NIGA Chairman Ernie Stevens and I will also take the stage to highlight how AGA and NIGA work together. After all, there’s more than unites us then divides us."

The link to Part 1 of this interview is here.

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G2E Interview with Geoff Freeman: Part 1

We were able to meet Geoff Freeman while attending the East Coast Gaming Conference in Atlantic City earlier this year. He agreed to answer questions prior to the G2E 2016. This will give you insight as to his vision and the initiatives of the American Gaming Association.

Geoff Freeman

1). What is your role as head of the American Gaming Association?

"We are the premier national trade group representing the $240 billion U.S. casino industry. It is

the mission of the AGA to be the single most effective champion of the industry, relentlessly

protecting against harmful and often misinformed public policies, and paving a path for growth,

innovation and reinvestment."

2). You have taken the AGA into a new direction over the past two years.What are your initiatives?

"AGA has taken great strides to build an inclusive, transparent organization that serves as an

unmatched advocate for the gaming industry. By speaking with one voice – which includes

commercial and tribal operators and gaming suppliers – we’re well-positioned to advance

industry priorities. We’re focused on shaping the perception of the industry through our Get to

Know Gaming public affairs campaign, which is aggressively highlighting how the industry

drives $240 billion in economic activity, supports 1.7 million jobs and generates $38 billion in

tax revenue. Further, through our Stop Illegal Gambling, Play it Safe initiative, we’re exposing

the harmful illegal gambling market that preys on consumers and siphons valuable tax dollars

from state and local governments. Among our other priorities are addressing the federal

government ban on sports betting, promoting the industry’s robust responsible gaming programs

and shaping a more favorable regulatory landscape that will encourage our members to reinvest

and innovate in gaming markets across 40 states."

3). Sports Betting was dealt a setback when New Jersey was denied in their attempt to

implement it. What do you see happening next?

"The nearly 25-year-old federal sports betting ban is failing, driving an illegal sports betting

market of at least $150 billion annually. Law enforcement, mayors, leaders in sports, fans and

now, state legislators, agree that it's time for a new approach to sports betting _– one that protects

consumers, communities and the integrity of sports we enjoy."

"The United States Conference of Mayors recently took a major step in support of rooting out the

thriving illegal market by unanimously supporting a resolution that seeks a new approach to

sports betting in the United States. The Conference of Mayors will work with AGA to lead

national discussions on the potential benefits of the regulated market and help identify platforms

to protect revenues of cities."

"Further, the National Conference of State Legislatures passed a policy directive in August that

asserts “the federal government must recognize the sovereignty of states to allow or to prohibit

sports gambling by its residents.”

Part Two of this interview will post tomorrow

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                                                                     #G2E2016

NBA 2017 All Star Game in New Orleans

The NBA announced that the 2017 All Star Game will be played in New Orleans. The game was moved from Charlotte, North Carolina due to the legislation that requires transgender patrons to use the restroom of the sex to which they were born in government buildings. The law also does not protect LGBTQ individuals from discrimination in the workplace and housing.

New Orleans by Day

New Orleans by Night

"New Orleans is a world-class destination for sports and entertainment and we are very appreciative that the city is once again hosting our All-Star festivities," NBA Commissioner Adam Silver said.

The date of the game is February 19th. The economic impact on the weekend should be approximately  70 to 100 million. New Orleans is well equipped to handle the game on relatively short notice They have over  50,0000 hotel rooms and have the benefit of having hosted the game before in 2014.

The  NBA has evolved into a diverse international game both on and off the court. They have shown the ability to be innovative and are looking for additional ways to market a popular product. This includes advertisements on jerseys, games played in other countries and the initiation of the conversation about sports betting. The sports betting subject will be featured at the G2E 2016 in Las Vegas and will include David Stern, Former NBA Commissioner and Geoff Freeman, CEO of the American Gaming Association.

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                                                        36 days until #G2E2016

This Week in Gaming Review

New York has made a major move with authorizing the regulation of Daily Fantasy Sports. New York has 13% of the market of Fantasy Sports Players. This is great news for FanDuel and DraftKings. There was talk of these two merging. They may not have to if other states decide to follow New York.

The news was not as good for New Jersey and the quest for sports betting. The 3rd Circuit Court decided in a vote of 10-2 that the federal ban should be upheld. The next move is taking the challenge to the United States Supreme Court. There is no timetable or guarantee that the top judicial body would hear the case. An act of Congress may be a viable alternative. The American Gaming Association is in favor of having the sports betting ban repealed. Fantasy is clearing the way.

MGM is in Atlantic City doing auditions for dealers. They are mandated to hire a large percentage of their staff from the residents in the DC area where the casino is located. They have a sizable labor pool to choose from. Atlantic City is a great place to start.

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                                                        42 days until #G2E2016

AGA Responsible Gaming Week

This week is the American Gaming Association Responsible Gaming Week. It runs from August 1st thru 5th. Responsible Gaming Education Week (RGEW) was created by the AGA in 1998 to increase awareness of problem gambling among gaming industry employees and customers and to promote responsible gaming nationwide.

The AGA and the entire gaming industry realize that education is essential to promoting responsible play and increasing awareness of gambling disorders, and RGEW provides gaming companies with an opportunity to expand on work they do every day educating employees and patrons about the issue.

In preparation for RGEW the AGA and the  (NCRG), released new responsible gaming videos. The video by the NCRG, “What is a Gambling Disorder?” , “explains in simple language the science that informs our understanding of gambling disorders.” The AGA’s video, “What Are the Odds?”, is meant to “illustrate the house advantage inherent in all casino games and demonstrates how America’s favorite game – the slot machine works.

I support this initiative. My app is indicative of my commitment to this endeavor.  The best practices are the preventive ones. Who better to provide this information than the companies and the employees that work in gaming.  They know the warning signs that lead to the onset of problem gambling.   Keep it fun!

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                   Check out my app, Smart Responsible Gaming at thegamingguym.com/

                                                        58 days until #G2E2016

East Coast Gaming Congress - Day Two Recap

Day Two of The East Coast Gaming Congress was insightful because the panels were tackling issues that had the old guard vs. 21st Century thinking. I shuttled between Gender Equality in the Gaming Industry and Atlantic City.. And North Jersey?  They were in adjacent areas so I was able to cover both.

Virginia McDowell

The Gender Equality Panel consisted of Jan Jones Blackhurst,Vice President of  Government Relations at Caesars Entertainment, James Allen, CEO of Hard Rock International and Jane Bokunewicz,Assistant Professor of Tourism Management from Stockton University.  The moderator was the esteemed Virginia McDowell, President  and Board Chair of Global Gaming Women. This session should have been held by itself.  The turnout was light but the message was powerful. Women are underrepresented in management positions and are paid substantially less than their male counterparts. But the message and the numbers do not resonate unless they are heard by everyone. Most of the attendees were women and minorities. The data supports that companies that are diverse do better than one's that are not. Companies that have women in position of leadership are making more money than those where only men are present.

 

The Atlantic City ...And North Jersey panel had the most fireworks. The groups were divided by the trio that wanted a gaming expansion into North Jersey and one that was opposed. The Atlantic City group wants to maintain the momentum that they have by citing the increases in hotel occupancy and revenue over this time two years ago. They feel that casinos in North Jersey would derail that growth.

The North Jersey supporters of Jeff Gural and Paul Fireman, the two primary investors of the proposed Meadowlands and Jersey City project respectively, think that they are going after a market that Atlantic City does not have presently. No happy medium was reached.

 

The Casino Floor of Tomorrow gave a glimpse at what everyone thought the future gaming floor would look like. The consensus of this panel was that while we can't forget about our present customers, we must allocate a percentage of our space that will engage a younger crowd.

Geoff Freeman

Geoff Freeman, President & CEO, American Gaming Association, requested that the gaming industry do 3 things. The industry should expose the problems, see the opportunities and unify the stakeholders. This includes Sports Betting and Daily Fantasy Sports.

Part Two of the Day 2 recap will be on my Facebook and Twitter  mediums.


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