The New Year is all of 4 days old. I decided to look into my crystal ball and make 5 bold predictions for gaming in 2021. Check back on December 31th and we can talk about how I did.
New York will authorize mobile betting. The amount of money New York is watching go from New York City into the Meadowlands is absurd. If you could bet on mobile device that would eliminate trips into New Jersey and Pennsylvania. There is a legislative push to approve mobile wagering. It will bring tax revenue. but not at the rate that will fix up the state deficit.
The Media Blitz of Sports Betting Ads will exceed 2015 In 2015,FanDuel and DraftKings were trying to convince everybody that playing Daily Fantasy Football was not gambling. The opening week of football season those operators spent 27 million for 8,000 television spots. Fast forward to this year when every game will have references to wagering pre game and at the end of the each quarter or inning. Major market teams will emulate the Wizards and NBC Sports with sports wagering centric telecasts.
The rebirth of Las Vegas and Atlantic City will start on the 4th of July. That weekend will be a coming out party for all of the high rollers that have stayed away from the action since March 2020. This month will coincide with 26 weeks of vaccinations across the country. People that have not traveled or been to concerts and gambled, will be thrilled to have a get a way! The emphasis on a having the cleanest rooms, along with a social distance and mask required environment, will solidify the reservation. A lack of planning will stifle responses.
The 2021 Olympics will be the most watched event in history. It will be streamed, on cable, part of social media apps and part of NBC Sports Prime Time Evening coverage. NBC & Twitter will collaborate on several live events. The global ramifications will have all of the major advertisers paying 1.25 Billion for sponsorships for the 2021 Tokyo Games. Watch out for several brands that you may not have heard of.
There will be a resurgent in radio listenership The satellite radio stations like Sirius and I Heart Radio will provide information and music to a new younger audience that wants to experience both. The amount of I Heart listeners grew to 8% of Americans with a global audience of 168 million people in 2019. Look for the number to push slightly over 10%. A partnership between I Heart and VSIN Sports was just announced. I see an alliance with epic growth opportunities.
Regional shows will push local content to engage their audiences during morning drive times and evening commutes. The shows that will have the most success are ones that have entertaining guests and interactive audience engagement. Think 97.5 The Fanatic and you will have the recipe.
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