Monday, June 21, 2021

5 Takeaways from the SBC Digital North America Conference


These are some of the takeaways of the SBC Digital North America, an online event that was held June 9th and 10th.
I Gaming and Sports Betting are moving the needle in the Gaming and Casino Industry. While there will always be a need for a land base casino hotel, there is a need for the convenience factor that playing online gives to a player. The mobile apps that replicate the brick-and-mortar facilities will resonate with the existing customer.
The use of Social Media is a great opportunity to engage with your clientele and attract new patrons. Using push notifications and tweets that give information are ways that have the public interested in your promotions, if sent at the right time as well as to the right customer.
Innovation will separate successful operators from the masses.
I participated in two panels at the SBC. The 1st was From the Gaming Floor to Online Slots: Harnessing the Omnichannel Opportunity. I was able to share my expertise in casino operations and how important the loyalty program is. I suggested that the digital wallet program and the brick & mortar should work together. This will keep the player with your organization longer because you are working collaboratively to fulfill their needs. This type of marketing will ultimately increase the lifetime value of the player to your organization.
The second panel address the careers in gaming and sports betting. I was on this panel with George Diemer, associate professor at Temple University. George and I concurred about internships, regulation, and responsible gaming. The industry could be doing more to increase our labor pool and alleviate employment concerns. An increase in flexibility regarding shifts and hours should be a consideration. 

I plan to do my part to help in a recruitment endeavor. I will be going to colleges and universities this fall to advocate what gaming has to offer. I will also have at least one video per month that highlights a job that a college student or job applicant with an aptitude for learning could fulfill. I will not limit my scope to jobs just in one region because of the size and growth of the gaming industry. If there are any casinos that are having recruitment and retention challenges, reach out to me and I will highlight the position that you are trying to fill.  

Follow me on Twitter where I discuss #sportsbetting and #gaming entertainment.  Check out my articles in Bettors Insider and in the January edition of Igaming player

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