Sports Betting-Inside the Numbers:Olympic Marketing

 The 2020 Tokyo Olympic Games enaged with an audience of over 3 billion people according to an independent reasearch survey conducted by the IOC.This was via linear TV and digital platforms.Along with the Olympic broadcast partners using media and digital platforms,this led to over 28 billion views.Some of those views were done multiple times by the same people. This is still 139% increase over th 2016 Olympics Games in Rio.The power of streaming can not not be undereatimated and the 2024 Olympics should exceed the record set in 2020.

So how many of these people are your customers and how do you plan to involve them over the next 3 week? I have some suggestions that you can use to connect with your customers.

1. Provide periodic updates during the games with a personal touch. Have members of your team relay scores or video highlights.Share updates that the customer will find relevant. Have a team member that speak the same language as the customer or in the same age range, initiate the conversation.The patron will value the exchange and the team member solidify the relationship.
2. Plan a special that coincides with the Olympics Games. If you have brisk business in the morning,offer croissants.If your crowd is mid day to dinner time,steak fries will be appropriate. Both of these choices are synonymous with Paris ,France.
3. Allow your team members to wear t-shirts representing the country they are rooting for. This   acknowleges their lineage and the heritage of their ancestors.The employees will feel proud working for you during this two week period.  
4. Poll your clientele and gauge the interest in a watch party.If you get a response rate of 50%,you can realistically expect 30 to 60% of that group to come. Depending on your budget,you can entertain your guests with games of corn hole,Culture Tags and Five Card Draw Poker. Everyone has the opportunity to play with the top three people getting a prize ranking Gold,Silver and Bronze.
5. Sports Betting on the Olympics has some intrguing odds. The numbers range from prohibitive favoritess  to long shots.The USA Mens and Womens Basketball are the overwhelming favorites. The USA Soccer Team is a 25-1 long shot to win a gold medal.You can bet on what country will win the most gold medals and if the USA will win under 40.5 Gold Medals/ The odds are set at -130 for the under.China has the same under price but the number is set at 34.5. 

If you are not connecting your venue or brand with something related to the Olympics,there should be a serious look at how you are connecting with your customers.Just by celebrating the diversity of the participants will create a buzz. If you totally sleeping this opportunity then I know you should be conversing with me before NFL starts this fall!

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What makes Sports Betting so popular?

Sports Betting is popular for 3 universal reasons. I will list and expand on each.

The global appeal of Football, Basketball and Soccer. These three sports have fans from all over the world. The games are played on multiple continents. They have international stars in each of the three. Fans can connect with the players via social media. They develop an affinity for the players and the brand. As a result they are compelled to bet on them when they are watching on television or via live stream.

The Internet- Information can be obtain right at your fingertips. You can get injury reports, points spreads and historical data of how opponents have fared against each other. There was a time when you would have to be in a sports book in Las Vegas to get this type of information. Your second choice would be from your favorite pregame show or weekly periodical. Anyone remember when having Sports Illustrated was a must?  Now you can get it on your PC or phone.

Credit Card and Debit Accounts - Since most of our transactions can be done with the same phone and PC that gives you the info to determine your bet, the accessibility of your credit or debit card will finalize the process. If you wanted to bet a parlay in Delaware, you would have to physically go to the casino or the establishment takes bets. If you have a mobile account that is active in a jurisdiction that accepts bets and you are in that state, you could phone your action in. There are countless off shore accounts that will accept your action but they are illegal. This does not diminish the amount of people that are using them to satisfy the sports betting itch.

           The countdown to NFL Kickoff is 1day away.  How are you scratching your itch?

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