The Key Takeaways from the Bet on Sports America Conference

I was so impressed with the Bet on Sports America Conference that I wanted to follow up with 5 key takeaways for anyone that is working or interested in gaming, media and sports betting.

The advent of sports betting is in it's infancy. Sports betting has been legal in states outside of Nevada for just under 3 years. So many states have yet to legalize it. More over so many people are not aware that you can do it legally. Most sports books are populated by men. Hmm!!  Educate and Advertise. 

The pandemic has prompted an increase in online gaming and mobile sports betting. In October, Nevada books set a monthly record for betting handle at 659.6 million. 376.9 million was wager via mobile. Since we can't gather due to COVID the way to stay engaged with your players is remotely. Use all mediums available to you. Be consistent with your content and attempt to respond as close to real time as possible.

The partnerships between the media outlets and professional sports teams now have sports betting operators as a common denominator. Imagine if Google or Facebook enter the equation. They have the followers and could generate liquidity. Yahoo is involved and has it's own Sports division. Yahoo's sports betting platform is powered by BetMGM. 

Some of the professional teams that participated in the conference were the Sixers, Eagles, Flyers and New Jersey Devils.

The time is perfect for entrepreneurs and developers. If you can come up with an app or program that is easy to navigate and appeals to a gaming centric audience,  major corporations will find you. If someone comes up with a way to monetize Esports on a betting platform that makes gaming legislators and operators comfortable, they will be rich!  Nearly half a billion people play Esports or watch others play by streaming.

Don't be afraid to fail. If you're not taking risk on new technology and concepts now, when will you? I'll give you one concept. Meet with other industries that you can partner with. Make sure the partner aligns with your mission statement and core values. Don't sleep on small local businesses as a way of helping generate interest in what you are doing.  

This is the 4th conference that I have attended this year. 3 of them were after the pandemic shutdown in March. Add that to my expertise about casino operations along with my education regarding sports betting and you get a composite view of gaming  If you want more information or insight, we need to talk. In closing I want to quote Ben Franklin. "An investment in knowledge pays the best interest."

If you want a recap of the entire conference click here.

My website is  smartresponsiblegaming.com.  Follow me on Twitter and Facebook for conversations & Instagram for photos/videos.

Sports and Business Wagering This Week

If you are looking for the latest in Sports and Business Wagering, you are at the right place. We plan to give you all of the trends and breaking developments that occurred. You will stay current on the hot topics that involve the operators and the people that like to bet on sports. Any state that is proposing Sports Betting will be highlighted. 

The NFL announced that it is partnering with Caesars Entertainment. Caesars will become the official casino that will have rights to NFL trademarks in the United States and the United Kingdom.  The trademarks can not be used in a Caesars Sports Book. The partnership is for casino gaming only.

The big bet of the week was made at Ocean Resort Casino in Atlantic City. Someone put down 300,000 on the Ravens during Wild Card Weekend. That bet was a loser! Four days later ,it was reported that Ocean is looking for a buyer less than a year after a grand opening. Sport Betting alone is not the cure all for a gaming operator. 

In Philly, the opening of the South Philadelphia Turf Club that is owned by Parx Casino, will increase the handle in Pennsylvania. The location is less than a mile from the sports stadium complex that serves as homes for the Phillies. Eagles, Flyers and Sixers. 

Two major players to watch in the casino industry are Kambi and Tangam.  Kambi provides the software and platform for sports betting at Rivers Casino in Pittsburgh, SugarHouse Casino in Philadelphia and the aforementioned Parx. Tangam provides data analysis that help make effective decisions for the casino floor. This information is critical and provides revenue generating suggestions in real time.

                                                  Enjoy the NFL games this weekend!

Recap of the PBJ Business of Sports Seminar in Philly

We attended the Philadelphia Business Journal Business of Sports Seminar last month at the Ballroom at the Ben.The major Philadelphia Sports teams participated in this event. They included the Eagles, Sixers, Flyers, Phillies and Union.  Each team shared their views about sports betting, media and marketing.

When the question was posed to the audience as to what team would win the next world championship in Philly, the response was split between the Sixers and the Eagles.

The second panel was dedicated to E sports and the evolution of the gamers over the past three years.

While there is still room for improvement in areas concerning language and civility, the E sports  participants on the panel were supportive and pledge to make that a priority. The participants on the E Sports panel were John Fazio of  3RD St Gamers and Mike Prindiville, CEO Team Dignitas.Temple University was represented admirably by Anthony Pizzo, School of Tourism and Hospitality.

Spike Eskin

Two additional panels rounded out the event and they were devoted to Sponsorships/Partnerships & Media. Media was of great interest to the crowd that remain at the event because everyone wanted to know how to reach their audience. Spike Eskin, Program Director; Sports Radio 94 WIP stated "find what people are interested in and share how it feels to them."

We will give our opinion on what we see as the best way to reach your niche. You should utilize all mediums but use most of your resources where they are. You should look for new content and innovation that will bring attention to you. That content should be consistent with your brand or it will not resonate with your current customer. You should also deploy part of your media budget to new market cultivation.

Follow us on Twitter, Facebook, Pinterest and Instagram for updates!
    Download our app, Smart Responsible Gaming at thegamingguym.com