GQ, BOYDS and Me

 

Last week, I was able to have one of the best moments in my life. I was asked to interview for a segment of the Conde Nast and GQ installment, "The Breakdown”. The episode was focusing on Pit Managers.  I was pleasantly surprised when contacted. The surprise did not stem from the being asked questions about gaming and casino operations. I have always been a fan of GQ and patronized the magazine for information and visual inspirations for what to wear.  

My business attire comes from Boyds of Philadelphia. The store is one of the best men stores on the East Coast and has been mentioned several times in GQ.

Some of the questions posed to me by the producers were about my background and some of the places that I have worked. The questions about the relationship between the dealers and the players is what I want to share with you. The dealer is really hoping that the player does well so he will receive a tip or gratuity. The players have the impression that the dealers are their adversaries. The dealer makes most of his money from tips, so it is important to build a synergy with the player.

The best and most popular games are Blackjack and Baccarat.  The odds are player friendly and the availability of a game is generally high. While Covid 19 has changed the amount of people allowed to play at one time, the public demand has not diminished.  The producers seemed pleased with my responses. They laughed when I told them I subscribe to the magazine. That 35 minutes was my WOW moment. It was done on Zoom. I dressed up as if I were going to work. They noticed!

I felt like I has received an Academy Award nomination. 

                                 And the winner is

Just to be considered means all the social media posts, the articles and the blog post are being noticed by people and organizations that I have the utmost respect for. Keep watching and get ready for my next big move. Look for me at the G2E.

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Gaming Forecast for the remainder of 2020

I decided to assess what I see for 3 gaming regions. The regions are Nevada, New Jersey, and Pennsylvania. Everything that I hypothesis is based on COVID 19 levels. The CDC has projected a rise in cases this fall. The cold and flu season is approaching and will impact the public willingness to convene in crowded venues.

I will focus on the major cities in each of the regions. Las Vegas will still be slow to move toward recovery. Airline flights are still under capacity with extremely limited international passengers. All major convention business has been scrapped for this year.  There is talk of some concerts being scheduled in show rooms. Usher is planning a residency performance in 2021 at Caesars Palace. There are tremendous deals on room rates during the week that may tempt you to fly out for a three day - two-night getaway.

Atlantic City is still one of the top ten trip destinations in the United States according to Trip Adviser.  The casinos just received a boost with the return of dine in restaurant service. Casino restaurants, like every other restaurant, must observe the many restrictions put into place including 25% percent capacity, tables spaced 6 feet apart, patrons required to wear masks while not eating or drinking. This will entice visitors to come to the shore during the months of September thru November. The price of gas is relatively low and will motivate patrons to take a drive to America’s greatest playground. I would strongly suggest having a reservation if you are dining. Atlantic City is allowing the resumption of smoking on the casino floor. This is not in the best interest of the employees and patrons at the casinos. It allows the shore to offer something that will bring in additional revenue. The risk does not appear to be worth it. 

 

 

Philly has also extended the amenities to include food. This is consistent with the casinos that are operating outside of Philadelphia County. 24-hour gaming is going to return on September 18.  The casinos have beefed up their efforts to keep the facilities clean and have maintain temperature check policy that protects the guests and the employees. An increase of deep cleaning and disinfecting the front and back of house areas is already underway. When the capacity levels are increased to accommodate more guests, the challenge the casinos will face will be staffing. If the capacity level were increased to 40-50% by October 31, that would be a treat. Lastly, Poker should be revisited and opened with a limitation on the amount of people allowed at a table. Other modifications should include no smoking, changing cards frequently and online reservations during peak times of play.

My view is this week's Monday Motivation of optimism. The gaming industry will return to profitable levels in convenience and urban markets quicker than the resort areas. All operators must find ways to create the environment that places safety first while providing an exceptional entertainment experience. The opinions expressed are my own. The creativity I shared is to inform you of what can be accomplished during difficult circumstances.

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The Twitter Expansion of GTLivechat and GTLHottopics

Robert M.Mims

I want to share some exciting news about my plan to expand my engagement on Twitter. At the start of the NBA shutdown due to COVID 19, I started a doing a twitter chat 3 nights a week. The conversations included sports, sports business and sports betting. It was expanded to include music from contemporary artists and delve into their music catalogues. The audience grew exponentially over the 4 months and expanded to cover both the east and west coast.  The chat achieved approximately 30,000 impressions during the ESPYS on June 21st.

Since sports have returned the format has changed. The conversation or threads can't last as long in the evening because the games are rightfully taking center stage. A mid day version of the chat was added to engage the audience longer. This addition captured positive results. With the NFL coming in two weeks, it makes sense to expand the coverage, Start on September 1st, the chat will be on 4 nights. Those nights will be Sunday, Monday, Tuesday and Thursday. A mid day version will happen on each of the aforementioned days of the week with Wednesday included at noon. 

The night chats will start at 7:30 prior to an NFL game. The conversation before any other game(NBA,MLB,NHL,WNBA or Tennis) will start 30 minutes before the contest.  There will still be polls that will gauge your opinions, questions that pertain to your sports betting selections and data that will help you make an informed decisions. We also highlight our followers by sharing their tweets and applaud their creativity when they include a GIF. On Thursday, there is a women in media segment that spotlights the achievements of  female athletes, reporters and business executives. On Fridays, we will still do Shout Outs and #FF. If you follow we follow back. 

Nkeshi Free 

The chat are cohosted by Nkeshi Free. She adds the creative side to the collaboration and is knowledgeable in all sports. Her twitter handle is @KeshisCuties. My twitter handle is @GamingguyM.

Tuesday is the #GTLHottopics day. All other days we use the #GTLivechat.

You can get updated information at smartresponsiblegaming.com

What's Next?

 

I am starting to look at universities and colleges this fall. Hold up. I am not thinking about taking a course or getting my Masters. I plan to offer my presentations virtually. I have visited several schools in this immediate region. They include Saint Joseph University, Temple University, Drexel University, Penn State, Delaware State University and Stockton University. Since the COVID pandemic makes going to the schools a risky venture even for a gaming professional like myself, I decided to use technology and make things easier. 

I am looking at schools not only in the mid Atlantic region but any state that is considering  adding  sports wagering to it's gaming statues. This includes Virginia, Washington DC, Alabama, California, Connecticut, Florida and Georgia. The states of Illinois, Indiana and Colorado have recently legalized sports betting so I would anticipate ther would be some interest there as well.

So many educators will be curious why sports betting is a topic that their student would want to learn about. I will share two reasons. One is it is a revenue generator that is part of every professional sports pre game telecast.  Second are the business partnerships that are associated with sports wagering include the professional sports leagues, casinos, hotels and major restaurant chains. Each of these organizations will be employers for many of your students that are majoring in Hospitality, Tourism, Marketing, Business Management and Graphic Design. 

I have found that the interest in the gaming industry has never been higher. Within the past 3 years the taboo of "What is the line and did they cover ",has disappeared. The average age and demographic of a sports bettor is between 23 -34 and predominately male. In an American Gaming  Association survey found that 45% of the core bettors are in this group. The technological evolution and the use of mobile devices lend to the expansion of gaming and the opportunities to be a part of it. 

If you think your students would like to learn about how gaming and sports betting in particular is changing how we view a professional games and interact with each other then we should have a conversation.

Managing a Casino floor during Covid-19

Here is a glimpse of what the  responsibilities are now during a pandemic. This is a dramatic change from March 12th. The parameters are in place to insure a safe gaming environment.

The protocols for wearing a mask, sanitizing your hands and temperature checks before entering the

venue are adhered to. There is an occasional  reminder to be given regarding the mask covering the 

nose but the guests and employees are compliant when ask to do so.

The challenges that present themselves are in the areas of social distancing. The players that come

with a group or companion still stay together in close alignment while near the games or slot machines. While they are doing what  seems natural, they are not exercising social distancing. This requires that 

the management team must politely request that some degree of separation must be maintain, especially around the table games. This provides a level of comfort for the staff that is dealing to the patrons.

The limitation on occupancy makes scheduling games and deploying staff a creative process. You are now going with the demand for play as oppose to offering a full compliment of all the games. If three  people are requesting a baccarat game and one person is requesting Three Card Poker, I can tell you without hesitation the game I am opening first. Certain slot machines are not operable to make social distancing a mandate.

There is more area to cover during the work day because the gaming floor is more spread out. Pre Covid configurations were based on games being adjacent to each other. Plexiglass shields and visors are available at each game. This is for the safety of the employees and guests. 

How should you manage a casino floor during a pandemic?  You should follow all of the things I mentioned above. In addition, look to be innovative in how you connect with your guest. Use social media to let them know that you appreciate their business and that you want them to know that. Maintain a staffing level that allows for flexibility and gives you the ability to react to the unforeseen.

                   

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                  Here is my latest sports betting  & sports business article in Bettors Insider.

Sports Webinar: Become Better at Betting

It took approximately 6 weeks but here it is. Smart Responsible Gaming launched the website with the concept of doing a sports betting webinar. The timing is perfect because 3 of the 4 professional leagues are about to resume play. Most of the public had to find other ways of coping with out sports. 

We no longer have to watch Netflix, binge watch an entire television series that we missed or replays of games played earlier in the season.

Live sports will mean we can watch our favorite past times on a consistent basis. Included in that group are the millions pf people that bet on the games. The lack of action left a void for so many adults. It is our wish that if you are going to watch the game and bet on it, that you do it more effectively.

Our webinar will facilitate that for you. You will learn 3 principles that will improve your wagering strategy. If you are a novice, you will learn the terminology associated with sports betting. Our webinar will appeal to women. Women make up approximately 20% of the sports betting population.

We think that is a growth marketing opportunity. 

The date of the webinar is July 29th at 11:00 AM. The cost is $30.  This information will make you a smarter bettor that looks at statistics and analytics. It will require you to rely less on emotional attachments and more on probability. If you are prepared to do that and maintain more of your money as you bet on games  then this is how you sign up.

                                                         Webinar Registration

                              GAMBLING PROBLEM? CALL 1-800 GAMBLER
                                         MUST BE OVER 21 YEARS OF AGE

PIVOT (2)

Lebron about to pivot

This is the second part of my PIVOT post on Smart Responsible Gaming.  The use of the term pivot in basketball is to help a player avoid a defender and find an opening on the court to take a shot, make a pass or drive to the basket. It opens up the court to you. You are that player and the world is your court.

The next letter in the acronym is O.

O is for optimistic about what you are trying to do. Don't expect the road to be easy. But never

become downtrodden or thinking you should give up. If not today then tomorrow. If not this week

then the next.

T is for tenacity in your pursuits. You refuse to be easily dispelled. Denzel Washington gave a motivational speech and stated "Ease is a greater threat to progress than hardship."  "Without commitment you will never start and without consistently you will never finish." He ended by saying, "see you at work."

                                       
                                                         SEE YOU AT WORK!

                                              Part one of PIVOT can be read here.