Sports Betting-Inside the Numbers:Olympic Marketing

 The 2020 Tokyo Olympic Games enaged with an audience of over 3 billion people according to an independent reasearch survey conducted by the IOC.This was via linear TV and digital platforms.Along with the Olympic broadcast partners using media and digital platforms,this led to over 28 billion views.Some of those views were done multiple times by the same people. This is still 139% increase over th 2016 Olympics Games in Rio.The power of streaming can not not be undereatimated and the 2024 Olympics should exceed the record set in 2020.

So how many of these people are your customers and how do you plan to involve them over the next 3 week? I have some suggestions that you can use to connect with your customers.

1. Provide periodic updates during the games with a personal touch. Have members of your team relay scores or video highlights.Share updates that the customer will find relevant. Have a team member that speak the same language as the customer or in the same age range, initiate the conversation.The patron will value the exchange and the team member solidify the relationship.
2. Plan a special that coincides with the Olympics Games. If you have brisk business in the morning,offer croissants.If your crowd is mid day to dinner time,steak fries will be appropriate. Both of these choices are synonymous with Paris ,France.
3. Allow your team members to wear t-shirts representing the country they are rooting for. This   acknowleges their lineage and the heritage of their ancestors.The employees will feel proud working for you during this two week period.  
4. Poll your clientele and gauge the interest in a watch party.If you get a response rate of 50%,you can realistically expect 30 to 60% of that group to come. Depending on your budget,you can entertain your guests with games of corn hole,Culture Tags and Five Card Draw Poker. Everyone has the opportunity to play with the top three people getting a prize ranking Gold,Silver and Bronze.
5. Sports Betting on the Olympics has some intrguing odds. The numbers range from prohibitive favoritess  to long shots.The USA Mens and Womens Basketball are the overwhelming favorites. The USA Soccer Team is a 25-1 long shot to win a gold medal.You can bet on what country will win the most gold medals and if the USA will win under 40.5 Gold Medals/ The odds are set at -130 for the under.China has the same under price but the number is set at 34.5. 

If you are not connecting your venue or brand with something related to the Olympics,there should be a serious look at how you are connecting with your customers.Just by celebrating the diversity of the participants will create a buzz. If you totally sleeping this opportunity then I know you should be conversing with me before NFL starts this fall!

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Sports Betting-Inside the Numbers: Olympics

 The 2024 Summer Olympics will start July 26th in Paris,France. 206 countries will be participating in approximately  329 events in 32 sports. According to Forbes Magazine, the United States is the oodds on favorite to win the most gold medals.The sponsors for this years Olympics includes Anheuser,Coca-Coca,Panasonic,Samsung and Visa.Each of these sponsors are  playing a specific role during the games.

Peacock,NBC streaming platform will broadcast the games along with the opening and closing round ceremonies.The IOC has committed to and inclusive media coverage during the games.I am looking foward to segments featuring the Womens Basketball and Soccer Teams.The social media coverage for the games will incude TikTok,Snapchat,Twitter,Facebook and Instagram. Expect players to post and share photos and comments on all of those mediums.

I expect A'ja Wilson  of the Las Vegas Aces and Anthony Edwards of the Minnesota Timberwolves to become international superstars because of their play in the games.Edwards is going to do this to someone and go viral on ESPN.

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Sports Betting-Inside the Numbers:Totals

 A popular method of wagering on sports is totals.Totals are the amount of scores combine in a contest or by an individual. The runs in MLB,the points in the NFL,NBA,WNBA,NCAA Football  and Basketball,along with  NHL are events that most people will bet on. The total gives you the ability to watch and have a vested interest in both teams.You can make your bet on one team to exceed or go under a projected number as well.

How the Sports Book Operators determines  the total for a contest by combining the points that the two teams averaged together.The 2024 Super Bowl LVIII featured the San Francisco 49ers and the Kansas City Chiefs. The total was set at 47.5. The 49ers averaged 28.9 points in 2023.The Chiefs averaged 21.8 points.Both teams had outstanding defenses so a number that would be 50.5 was modified by 3 points. The final score was the Chiefs winning 25-22 in overtime.  

There are situations when the Operators are feeling out the public and setting a number based on speculation. Indiana Fever Guard Caitlin Clark played in her first WNBA game against the Connecticut Sun. Her projected points for that game were 20.5. This was based on her performance in college where she averaged 28.4 for her career. She scored 20 in a 92-71 loss.Most of the tickets were on Clark to go over the number. 

The public is prone to make wagers on the over because of the appeal of offense. The use of algorithms keeps the projected number close to the final outcome. This is the ideal circumstance for the operator and the betting public. The public will gravitate toward the over in most sports but over the last 10 seasons in the NFL,the games have gone under 51.32% of the time. Less than 2% of the game end in a push . A push is when a game ends in a tie. 

The strategies  with totals should factor in injuries,weather and if applicable,recent divisional history. Avoid out of conference games unless one team is clearly superior to the other. That team will dominate and the lean to the over would be the play.When looking at individuals,focus on the player's average,last 5 games played and recent performance against an opponent.

Now I will get you ready for the Summer Olympics. Root for your country and make money while doing it. Always practice smart responsible gaming! We will dive into the Summer Games in my next posy.

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Sports Betting-Inside the Numbers:Favorites

 Sports Betting has a variable that all pundits or bettors are aware of. Who is the favorite is the question asked before any contest or event between teams or individuals.This is the team or individual that is generally considered as the better of the two.The consensus of the public along with the statistics associated with opponents plays a part.

The Sports Betting Operators assess the opponents once an event is scheduled and within moments,provide the betting community with a number. While the bettors is lookung at emotional attachments and personal prefences,the operators uses algorithms and data to arrive at a number. The number the operator selects is designed to create a balance of interest in the event. 

When a popular team is onvolved,balance is hard to achieve. Some rabid fans of the Kansas City Chiefs or the Philadelphia Eagles will wager on their home teams  regardless of the designation as a favorite  or a underdog. An undefdog is the team that is viewed as the weaker of the two. Regional Sports Book Operators are quietly rooting that the home team wins but does not cover the number assigned to the event. Covering the number is qinning by more than the figure posted. The Eagles may be favored by 7 points over the New York Giants. The Sports Book Manager in Philadelphia wants to win money. The way to do that is for favorites to loses or at least not cover.

When a number is assigned,there are  two segments that follow it. Smart Money comes in first. Smart Money is from people that are astute sports bettors that generally wager limit or high amounts of money.Smart Money is known to take advantage of a line  or number. Public Money comes next. The public takes time to decipher the number. In that time,the sports book operator can slightly adjust the number based on the smart money wagered initially.

My next post will go into how the operator arrives at a number and the strategy associated with it. Remember that knowlege and discipline equare to power! Always think smart responsible gaming.

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Sports Betting-Inside the Numbers

 Sports Betting is growing exponentially in popularity.While it has always been part of the landscape in other countries,it is still in the developmental stage in the United States. Prior to the repeal of _PASPA six year ago,legal bets were limited to Nevada. That has now expanded to 38 states. So in an effort to understand the business,I will take you inside the numbers on difference levels.This will allow you to make smart and responsible decisions.

Most articles that you see on Sports Betting will give opinions on who will win the game or who will perform at what level during a contest. I am taking the perspective that the number attached to the event should mitigate the play. The play is the amount of the wager. An example is a star pitcher for the Philadelphia Phillies, Ranger Suarez starting against the Oakland Athletics.The price to wager on the Phillies Money line for that game was -235. The money line is a wager that on who will win the game ,regardless of the score.While the Phillies are the best team reordwise in the MLB and the  A's are one of the worst,the price of taking the money line is exorbitant.The win on -235would bring you $100 and you would have $335 in your pocket. A loss would cost your $235.So you would have to win 3 bets at that money line number to recoup your initial loss. The Phillies loss the game 6-2. 

If you are deadset on making a wager at this price,an intelligent approach is to include the bet in a parlay. While the price will weaken the payoff ,the odds of you hitting the parlay have increased without the cash overlay.

We just went inside the number. Before lookung at the odds that are posted,have a price in your mind that is optimal to yourbankroll.Do not exceed that price regardless of the conditions associated with the teams.While Sports Betting is fun,it's more enjoyable when you are discipline and strategic. 

Check out another sports betting strategy in the videi.

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2024 ESPYS

 The 2024 ESPYS takes place on Thursday at 8:00 pm . The event is being televised by ESPN and hosted by Serena Williams. The ESPYS is an award ceremony that regcognizes achievements by teams and individuals in the world of sports.This is the 32nd year that the ESPYS have beenheld.

It also hightlights philanthropy with the Jimmy V Foundation and the support to fight cancer.The award hifhlight individuals that have overcome obstacles in sports through determination.Some of the notable winners of the Jimmy V Award include Craig Sagar,Stuart Scott and Dick Vitale. The Jimmy V awards jas raised millions of dollar with all the money going to fight cancer. 

The catagories include Best Athlete Mens Sports and Best Athlete Female Sports. The nominees for the Men are Patrick Mahomes,Shohei Ohtani,Scottir Schefflerand Connor McDavid.The nominees for the Women are Caitlin Clark,Coco Gauff,Nelly Korda and A'ja Wilson.A catagory that is highly competitive is the  Best WNBA Player. The nominees are Naphessa Collier,Breanna Stewart,Alyssa Thomas and A'ja Wilson. Click this ESPN Press Release and see all the categories.

While Serena has won 12 ESPYS herself,this will be her first time hosting the event. She is the fourth woman to host the ESPYS. I am looking forward to see her navigate the crowd in a star studded room. I aee her being  charming and engaging,Make sure you tune in! 

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WNBA-Week Eight

 The news of thd week is centered around an injury to Minnesota Lynx Star Forward Napheesa Collier. Collier injured  her foot during a 78-63 loss to the Commecticut Sun.Collier was the MVP of the Cmmissioner's Cup Final,beating the New York Liberty. She is already a member of the USA Womens Olympic 5-5 team.The speculation has already started about who would replace her if she is out for an extended period and not able to go to the Oympic Games in Paris.

The alternates are Indiana Fever Guard Caitlin Clark and Sun Forward Brionna Jones. The popular choice would be Clark for obvious reasons. Much of the attention the WNBA has recieved this season was predicated on Clark.Jones is a perennial All Star and plays the same position as Collier. If thechoice is based on fit,Jones is the choice. If the dynamics of economics,marketing and media are involved,Clark gets the nod. Here's hoping Collier can participate and make this a mute point.

Two streaks ended on Friday as the Los Angeles Sparks defeated the Las Vegas Sun in overtime by a score of 98-93,The victory snapped a 6 game winning streak for the Aces. The Sparks ended a 8 game losing streak. The Sparks were led by Dearica Hamby with 28 points and 14 rebounds. A'ja Wilson led the Aces with 35points and 12 rebounds.

Chicago Sky's forward Angel Reese, continued her record shattering double-double streak.In the Sky's upset 88-84  road win over the Seattle Storm,Reese scored 27 points and had 10 rebounds in the victoty.Reese notched her 12th consecutive double-double,tying her with Candace Parkerfor the WNBA record. Reese holds the rookie record that was 7 straight prior to this season. Reese will be in the WNBA All Star Game on 7/20 in Phoenix,Arizona.

Here are the WNBA Weekend Selections. 

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